Sales Development Representative (SDR)

Sales Development Representative (SDR)

Company: Holmes AI HolmesOps.ai

Location: India (Remote)

Experience: 3-5 Years

Employment Type: Full-time

Role Overview

As a Sales Development Representative, you will be responsible for identifying potential customers, engaging decision-makers, understanding their business and procurement challenges, and generating qualified sales opportunities for the Account Executive/Sales team.

The ideal candidate should have 3 years of B2B sales/ SDR/ Business Development experience, with experience selling to procurement, supply chain, finance or operations teams being highly preferred.

Key Responsibilities

Identify and research potential B2B customers through outbound prospecting, LinkedIn, email, calls, and other channels.

Build and maintain a healthy pipeline of qualified prospects.

Conduct prospecting and cold outreach to key decision-makers such as Procurement Heads, CPOs, Supply Chain Leaders, CFOs, Finance Heads, and Operations Leaders.

Understand prospects' procurement processes, challenges, and business requirements.

Qualify leads based on business needs, company profile, decision-making authority, budget, and timelines.

Schedule qualified meetings and product demos for the sales team.

Develop personalized outreach messages based on prospect and industry research.

Follow up consistently with prospects across multiple communication channels.

Maintain accurate prospect and activity information in the CRM.

Collaborate closely with Account Executives, Marketing, and Product teams to improve lead quality and conversion.

Track key SDR metrics such as outreach volume, response rates, meetings booked, qualified opportunities, and pipeline generated.

Stay updated on procurement technology, SaaS, AI automation, and industry trends.

Required Skills & Qualifications

3-5 years of experience in Sales Development, Business Development, Inside Sales, or B2B SaaS sales.

Strong experience in outbound prospecting and lead generation.

Excellent verbal and written communication skills.

Ability to engage and communicate with senior business stakeholders.

Strong understanding of the B2B sales process and lead qualification.

Experience using CRM and sales prospecting tools.

Strong research, follow-up, negotiation, and relationship-building skills.

Self-motivated, target-oriented, and comfortable working in a fast-paced startup environment.

Ability to understand technical products and communicate their business value effectively.

Preferred Qualifications

Experience selling procurement, sourcing, supply-chain, ERP, fintech, or enterprise SaaS solutions.

Prior experience selling to procurement teams or procurement leaders in India.

Experience working with enterprise and mid-market customers.

Familiarity with tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Salesforce, or similar sales/CRM platforms.

Experience in selling AI-powered products, automation solutions, or SaaS platforms.

Existing network or understanding of procurement professionals and decision-makers in Indian enterprises is a plus.

Key Performance Indicators (KPIs)

Qualified meetings booked

Sales-qualified opportunities generated

Pipeline value generated

Prospect response and conversion rates

Outbound activity and engagement

Lead-to-opportunity conversion

Revenue pipeline contribution

3-Month Performance Review: If there is no revenue generated within the first 3 months, we will not proceed further with the engagement.