Social Media & Content Executive

About the job:TRUFIT is looking for a creative and highly hands-on Social Media & Content Executive who can take ownership of our organic social media presence and help us build a stronger consumer-facing footwear brand. This is not simply a posting or scheduling role.

We are looking for someone who understands content, social media culture, short-form video and audience behaviour and can turn footwear products, manufacturing, people and everyday brand moments into engaging digital content.

Key Responsibilities:

1. Create and execute content for Instagram, Facebook, LinkedIn and other relevant platforms.

2. Ideate, shoot and edit Instagram Reels, Stories, product videos, lifestyle videos, behind-the-scenes content and trend-led content.

3. Create monthly and weekly social media content calendars.

4. Regularly research trends, competitors, viral formats, trending sounds and new content opportunities.

5. Write engaging captions, hooks, CTAs and social media copy.

6. Manage comments, direct messages and audience interactions while maintaining TRUFIT's brand voice.

7. Track reach, engagement, shares, watch time, follower growth, profile visits and enquiries and use these insights to improve future content.

8. Coordinate product shoots, models, creators, influencers and other collaborations when required.

9. Capture content from TRUFIT products, manufacturing processes, launches and everyday operations.

10. Support new product launches, campaigns and promotional activities.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 4,50,000 - 8,50,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Other perks:Informal dress codeSkills required:Content Writing, Videography, Digital Marketing, Digital Advertising, Instagram Marketing, Facebook Ads, Instagram Ads, Generative AI Tools and Content EditingAbout Company:TruFit Footwear is a growing Indian footwear brand from Future Footwear, focused on contemporary design, everyday comfort, quality, and value. Backed by an established footwear business with approximately 100 crore in annual revenue and manufacturing around 300,000 pairs monthly, TruFit is now expanding rapidly across e-commerce, marketplaces, retail, branding, and digital media. Our portfolio includes sneakers, sports shoes, casual footwear, slippers, and everyday styles, alongside sister brands Acliv and Googly. We are building a young, ambitious team where people get hands-on exposure, ownership, and the opportunity to help shape a growing Indian consumer brand. Our ambition is to make TruFit part of millions of everyday journeys across India.

Responsibilities

TRUFIT is looking for a creative and highly hands-on Social Media & Content Executive who can take ownership of our organic social media presence and help us build a stronger consumer-facing footwear brand. This is not simply a posting or scheduling role.

We are looking for someone who understands content, social media culture, short-form video and audience behaviour and can turn footwear products, manufacturing, people and everyday brand moments into engaging digital content.

Key Responsibilities:

1. Create and execute content for Instagram, Facebook, LinkedIn and other relevant platforms.

2. Ideate, shoot and edit Instagram Reels, Stories, product videos, lifestyle videos, behind-the-scenes content and trend-led content.

3. Create monthly and weekly social media content calendars.

4. Regularly research trends, competitors, viral formats, trending sounds and new content opportunities.

5. Write engaging captions, hooks, CTAs and social media copy.

6. Manage comments, direct messages and audience interactions while maintaining TRUFIT's brand voice.

7. Track reach, engagement, shares, watch time, follower growth, profile visits and enquiries and use these insights to improve future content.

8. Coordinate product shoots, models, creators, influencers and other collaborations when required.

9. Capture content from TRUFIT products, manufacturing processes, launches and everyday operations.

10. Support new product launches, campaigns and promotional activities.