Digital Marketing Executive

We are looking for a performance-driven Digital Marketing Executive with 6 Months - 2 years of hands-on experience in planning, executing, and optimizing paid campaigns across Meta and Google platforms. Key Responsibilities Plan, execute, and optimize performance marketing campaigns across: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube) Drive key KPIs including CPL, CPA, ROAS, CTR, and conversions Manage end-to-end campaign lifecycle: Audience research & targeting Ad copy & creative coordination Budget allocation & bid strategy A/B testing and optimization Develop and execute multi-industry campaign strategies (real estate, e-commerce, services, etc.) Monitor campaign performance and provide actionable insights through regular reporting Handle Display Campaigns including: Banner strategy & placements Audience segmentation Remarketing campaigns Work closely with design/content teams for high-converting creatives Stay updated with the latest trends, tools, and platform updates in digital advertising Required Skills & Competencies Strong hands-on experience with: Meta Ads Manager Google Ads (Search & Display mandatory; YouTube preferred)