Performance Marketing Executive (South Delhi)

Performance Marketing &

• Campaign Management

• Manage and oversee Meta advertising campaigns across assigned client accounts.

• Develop campaign strategies aligned with client objectives, target audiences, and business goals.

• Monitor campaign performance and analyse key metrics including CTR, CPC, CPL, conversion rates, CPA, ROAS, and overall campaign efficiency.

• Identify performance trends, gaps, and opportunities and recommend appropriate optimisation strategies.

• Collaborate with the performance marketing team responsible for backend campaign management to ensure effective campaign execution and optimisation.

• Manage campaign timelines, requirements, and deliverables to ensure timely execution.

• Identify opportunities for testing and experimentation across audiences, creatives, messaging, and campaign structures.

Creative Strategy &

• Cross-Functional Coordination

• Work closely with teams to define performance marketing requirements for each brand.

• Develop clear briefs outlining requirements for ad creatives, messaging, formats, hooks, and creative variations.

• Provide performance-led feedback to creative teams based on campaign data and audience response.

• Coordinate the development and delivery of creative assets required for ongoing campaigns.

• Collaborate with internal teams to develop and test creative concepts that support campaign objectives and performance goals.

• Ensure alignment between social media strategy, creative output, and performance marketing objectives.

Research, Insights &

• Strategic Planning

• Conduct research on target audiences, competitors, industry trends, consumer behaviour, and advertising activity.

• Analyse market and campaign insights to identify opportunities for client growth.

• Develop recommendations for campaign strategies, audience targeting, creative direction, messaging, and testing opportunities.

• Evaluate brand-specific requirements and identify relevant digital advertising opportunities.

• Stay informed about developments in Meta advertising, digital marketing trends, consumer behaviour, and emerging advertising formats.

• Translate research and performance insights into actionable recommendations for clients and internal teams.

Client Communication &

• Account Coordination

• Participate in client meetings and discussions related to performance marketing.

• Communicate campaign performance, insights, recommendations, and requirements clearly to clients.

• Present performance data in a structured and accessible manner, linking campaign results to business objectives.

• Proactively communicate campaign requirements, challenges, and opportunities to relevant stakeholders.

• Coordinate effectively between clients, performance marketing, social media, creative, copy, and production teams.

• Ensure timely follow-up and closure of campaign-related requirements and deliverables.

REQUIRED SKILLS

• 1-2 years of experience in digital marketing, preferably in a creative or marketing agency.

• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and paid advertising campaigns.

• Proficiency in SEO, content marketing, email marketing.

• Hands-on experience with Google Analytics, Facebook Business Manager, and similar tools.

• Excellent written and verbal communication skills for social media and email marketing.

• Ability to multitask and manage multiple campaigns in a fast-paced environment.

• Analytical mindset with a problem-solving approach and a keen eye for detail.

BENEFITS

• Be a part of a young, collaborative, and innovative team

• Meaningful and rewarding work that is performed with integrity
• A culture of learning in collaboration with outstanding young colleagues and leaders
• A unique career journey shaped by your talent and curiosity .