Digital Marketing Executive (SEO, Ads & Web Expertise Preferred)

Company Profile: INSCOL is a professionally managed, fast-growing multinational company and a global leader in nursing education. Headquartered in Chandigarh, we have 6 facilities across India, UAE, Canada and the Philippines. At INSCOL, we offer progression pathways to more than 2000 Nurses every year, to Go Global through partnerships with leading Universities/Colleges in Canada, the UK, Australia and New Zealand. Job Profile: This is a Digital Marketing Personnel position based full-time at our Chandigarh office, with a package of up to 35,000 per month , depending on your experience, skills, and interview performance. Key Responsibilities: * Plan and execute SEO strategies to improve organic search rankings. * Manage and optimize Google Ads and social media ad campaigns (Facebook, Instagram, LinkedIn). * Monitor campaign performance and prepare reports using tools like Google Analytics. * Collaborate with the design and content team for ad creatives and landing pages. * Ensure website content and structure align with SEO best practices. * Stay updated on the latest digital marketing trends and tools. Required Skills & Qualifications: * Proven experience in SEO, Google Ads, and social media advertising. * Knowledge of keyword research, on-page/off-page SEO, and ad targeting strategies. * Familiarity with Google Analytics, Search Console, and ad platforms. * Basic understanding of website development (WordPress preferred). * Strong analytical and communication skills. Additional Expertise (Preferred): * Experience with conversion rate optimization and remarketing campaigns. * Knowledge of HTML/CSS basics for minor website edits. .