Social Media Manager

Job highlights

• Overtime Pay, Joining Bonus, Annual Bonus, PF, Travel Allowance (TA), Petrol Allowance, Mobile Allowance, Internet Allowance, Laptop, Health Insurance, ESI (ESIC)Job DescriptionSocial Media Manager – Key ResponsibilitiesDevelop monthly social media strategies and content calendars based on client objectives.Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and Google Business Profile.Plan content including reels, static posts, carousels, stories, campaigns, and promotional creatives.Create strong content briefs for graphic designers, video editors, content creators, and copywriters.Write/review captions, hooks, CTAs, hashtags, and campaign messaging.Ensure creatives maintain the client's brand guidelines, visual identity, tone, and communication standards.Schedule and publish content consistently and ensure deadlines are met.Track trends, trending audio, competitor activity, viral formats, and platform updates.Coordinate with clients for approvals, content requirement

Social Media Manager – Key ResponsibilitiesDevelop monthly social media strategies and content calendars based on client objectives. Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, X, and Google Business Profile . Plan content including reels, static posts, carousels, stories, campaigns, and promotional creatives . Create strong content briefs for graphic designers, video editors, content creators, and copywriters. Write/review captions, hooks, CTAs, hashtags, and campaign messaging . Ensure creatives maintain the client's brand guidelines, visual identity, tone, and communication standards . Schedule and publish content consistently and ensure deadlines are met. Track trends, trending audio, competitor activity, viral formats, and platform updates . Coordinate with clients for approvals, content requirements, offers, events, and campaign updates. Manage comments, DMs, reviews, and audience engagement when included in the client scope. Coordinate with the performance marketing team for Meta campaigns, lead-generation creatives, and campaign content. Monitor KPIs such as reach, impressions, engagement, followers, profile visits, website clicks, leads, and conversions . Prepare weekly/monthly social media performance reports with recommendations for improvement. Conduct competitor analysis and identify opportunities to improve client positioning. Manage multiple client accounts simultaneously while maintaining quality and timely delivery . Lead and coordinate junior social media executives where applicable.