Branding Manager

Job Summary To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition   Essential Job Responsibilities: 1. Brand Strategy & DevelopmentDefine and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).Establish a consistent brand identity across online and offline platforms.Position the brand as a student-focused, result-oriented, and trustworthy coaching institute. 2. Student-Centric Branding CampaignsDesign innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).Leverage motivational storytelling, academic success journeys, and relatable role models.Initiate emotional branding that connects with aspirational goals of students and parental trust. 3. School & Foundation Branding InitiativesCreate and execute specific campaigns targeting middle school (Class 8–10) students.Build early engagement through:Science and Math quizzesAptitude contestsScholarship testsCareer guidance workshops (with branding recall)Collaborate with schools to conduct co-branded events and seminars.4. Digital & Social Media BrandingDevelop and oversee digital content strategies (videos, reels, shorts, student testimonials).Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.Run targeted digital campaigns for enrollment and lead generation.Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns. 5. Offline Branding & VisibilityPlan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.Design institute branding elements – reception visuals, student success walls, classrooms, etc.Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.6. Enrollment-Driven CampaignsDesign admission season campaigns highlighting USPs, results, scholarships, early bird offers.Collaborate with the admission team to understand lead quality and campaign impact.Drive brand support for franchisee centers for localized enrollment campaigns. 7. Internal Branding & Culture BuildingEnsure faculty, counselors, and staff represent brand values in communication.Develop internal brand guides, training, and behavior manuals. 8. Partnerships & PRBuild partnerships with schools, education influencers, media agencies, and test preparation platforms.Create press releases, media coverage, and influencer tie-ups for building credibility.    Key Performance Indicators Growth in brand awareness and unaided brand recall.Increase in student enrollment inquiries and conversions from branding campaigns.Engagement rates on social media and digital platforms.Number of schools and partner institutions engaged.Cost per lead (CPL) and return on ad spend metrics.Visibility metrics (e.g., OOH impressions, campaign reach).Brand health metrics (NPS, student/parent trust perception surveys).