Marketing Manager/ Asst. Manager/ Sr. Executive

Job Description Marketing Executive

Company: Microlit Industries Pvt. Ltd.

Department: Marketing

Designation:Marketing Executive/Sr. Executive/Asst. Manager

Location: Lucknow, Uttar Pradesh

Reporting To: Marketing Manager / Head Marketing

About Microlit

Microlit Industries Pvt. Ltd. is a leading manufacturer of precision liquid handling instruments,

serving laboratories, research institutions, pharmaceutical companies, hospitals, academic

institutions, and industrial organizations across India and international markets. We are

committed to innovation, quality, and customer excellence.

Job Summary

We are looking for a dynamic and creative Marketing Executive to support the planning and

execution of marketing initiatives that enhance Microlit's brand presence, generate qualified

business leads, and strengthen customer engagement. The ideal candidate will be responsible for

digital marketing, product promotion, content development, event coordination, and market

research while working closely with Sales, Product Management, R&D, and Customer Support

teams.

Key Responsibilities

1. Digital Marketing

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Manage and regularly update the company website with product and marketing content.

Plan and execute SEO, SEM, Google Ads, and social media campaigns.

Manage LinkedIn, Facebook, YouTube, and other digital platforms.

Monitor website traffic, campaign performance, and user engagement using analytics

tools.

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Improve online visibility, lead generation, and brand awareness.

2. Product Marketing

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Develop product brochures, catalogs, flyers, presentations, videos, and technical

marketing materials.

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Support new product launches and promotional campaigns.

Collaborate with Product Management, Sales, and R&D for effective product positioning.

Ensure consistency of the Microlit brand across all marketing communications.

3. Lead Generation

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Generate Marketing Qualified Leads (MQLs) through digital campaigns.

Execute email marketing and lead nurturing campaigns.

Maintain and update CRM databases.

Support the sales team with presentations, promotional materials, and marketing

collateral.

4. Event & Exhibition Management

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Plan and coordinate exhibitions, conferences, seminars, workshops, and webinars.

Arrange promotional materials, product demonstrations, and logistics.

Coordinate with vendors, agencies, and event organizers.

Evaluate event outcomes and prepare post-event reports.

5. Market Research & Competitive Analysis

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Conduct competitor analysis and market research.

Identify customer needs, industry trends, and new business opportunities.

Prepare market intelligence reports and strategic recommendations.

Monitor developments in the laboratory and life sciences industry.

6. Content Development

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Create technical and promotional content for websites, blogs, newsletters, social media,

and email campaigns.

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Develop case studies, customer success stories, and product presentations.

Coordinate with graphic designers and digital marketing agencies.

Ensure high-quality, accurate, and consistent brand messaging.

7. Cross-Functional Coordination

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Coordinate with Sales, Product Management, R&D, Customer Support, and external

agencies.

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Support domestic and international marketing initiatives.

Maintain marketing documentation, campaign records, and performance reports.

Required Qualifications

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MBA/PGDM in Marketing (Preferred)

Bachelor's degree in Marketing, Business Administration, Life Sciences, Biotechnology,

or a related discipline.

Experience

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25 years of experience in Marketing or Digital Marketing.

Experience in laboratory equipment, scientific instruments, medical devices,

manufacturing, healthcare, or life sciences industries will be preferred.

Required Skills

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Digital Marketing

SEO & SEM

Google Ads & PPC Campaigns

Social Media Marketing

Content Writing & Copywriting

Email Marketing

Product Marketing

Brand Management

Lead Generation

CRM Management

Market Research & Competitive Analysis

MS Excel, PowerPoint, and Word

Excellent Communication & Presentation Skills

Analytical & Problem-Solving Skills

Creative Thinking

Project Coordination & Time Management

Preferred Software Knowledge

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Google Analytics (GA4)

Google Ads

Meta Business Suite

Canva

Adobe Photoshop / Illustrator (Basic)

Microsoft Office Suite

CRM Software (Zoho CRM, Salesforce, HubSpot, etc.)

WordPress (Preferred)

Mailchimp or similar Email Marketing Tools

Key Performance Indicators (KPIs)

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Marketing Qualified Leads (MQLs)

Website Traffic Growth

Lead Conversion Support

Campaign ROI

Social Media Reach & Engagement

Brand Visibility

Content Delivery Timeliness

Exhibition & Event Success

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Customer Engagement

Marketing Campaign Performance

Preferred Competencies

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Strong interpersonal and stakeholder management skills.

Abilityto work independently and collaboratively in a cross-functional environment.

Data-driven approach to campaign planning and performance analysis.

Willingness to travel for exhibitions, customer events, and marketing activities when

required.

Role: Marketing - Other,

Industry Type: Medical Devices & Equipment,

Department: Marketing & Communication,

Employment Type: Full Time, Permanent

Role Category: Marketing