Market Research Associate

Location: Remote / Hybrid (India)

Type: Full-Time

About StepsAI

StepsAI is building Aide - the world’s smartest AI web widget that helps e-commerce brands automate support, increase conversions, and boost revenue using multi-agent intelligence. We’re now looking for an analytical, curious, and self-driven Marketing Research Associate to strengthen our GTM engine.

Role Overview

As a Marketing Research Associate, you will be the intelligence engine behind StepsAI’s growth.

Your job is to deeply understand the market, competitors, customers, trends, and content opportunities and convert these insights into actionable direction for our Marketing, Sales, and Product teams.

This role is perfect for someone who loves digging into data, exploring markets, spotting patterns, and turning insights into strategy.

What You Will Do

Market & Industry Research

Research emerging trends in e-commerce, AI, customer support automation, and agent technologies.

Identify fast-growing niches that StepsAI can target.

Track market shifts, competitor updates, and new innovations.

Customer & ICP Intelligence

Identify new Ideal Customer Profiles (ICPs) across different industries.

Analyze merchant demographics, buying behavior, pain points, and motivations.

Build and maintain a database of qualified market segments.

Competitor Research

Study competing AI tools & Shopify apps: features, pricing, positioning, strengths, weaknesses.

Build comparison notes and actionable recommendations for Product & Sales.

Content & SEO Intelligence

Identify trending topics for blogs, videos, social media, and landing pages.

Analyze keyword opportunities, search trends, and high-volume content gaps.

Help the marketing team decide what content to create each week.

Cross-Team Collaboration

Support Sales by providing industry insights and high-value prospect lists.

Work with Product to validate which features the market actually wants.

Support Growth Marketing with data for campaigns, ads, and A/B experiments.

Research Documentation

Maintain well-organized research reports, dashboards, competitor sheets, and ICP profiles.

Present findings in simple, clear summaries that the entire team can use.

What We’re Looking For

Must-Have Skills

Strong research ability - online, data-driven, structured thinking

Great communication and note-taking skills

High attention to detail

Ability to simplify complex information

Comfortable working independently with minimal supervision

Curiosity to understand markets deeply

Excellent English reading/writing skills

Bonus Skills

Experience with AI, SaaS, marketing, or e-commerce

Familiarity with Notion, Google Sheets, HubSpot, SEMrush, Ahrefs, etc.

Understanding of SEO or growth marketing

Prior research or marketing internship experience

Why Join StepsAI?

Work directly with founders

Learn marketing, sales, product, and AI - fast

Be part of a high-performance global team

Real ownership: your research shapes product, content, and GTM strategy

Massive growth opportunities

Who This Role Is Perfect For

Someone who loves:

Investigating

Learning

Analyzing

Finding patterns

Turning chaos into clarity

Helping a startup scale fast

If you enjoy being the "brain behind the decisions," this is your role.