Director – Brand Marketing

JOB DETAILS: - Job Title: Director – Brand Marketing - Industry: Media and entertainment Industry - Experience: 8-12 years - Working Days: 5 - Job Location: Noida - CTC Range: Best in Industry Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance Criteria:8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.Experience working on or scaling meaningful consumer brands (media/entertainment preferred)Must have owned brand meaning, not just executed campaignsMust have launched or scaled a brand platform, not only shows or campaignsPrior ownership of earned media, social brand voice, and PRFluent Hindi is mandatoryExposure to regional cultural contexts is a strong advantageOTT experience is a plusDescriptionRole Overview (Non-Negotiable)This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.You own brand meaning, not just marketing output.What You OwnBrand positioning, narrative, and long-term brand truthBrand tone, voice, and cultural postureEarned media, social brand voice, and PR narrativesFinal authority on how company shows up across all channelsWhat the brand amplifies—and what it consciously avoids Key ResponsibilitiesBrand Strategy & PositioningDefine and evolve company’s core positioning as the platform for India’s regional culturesOwn master brand architecture across regions, IPs, and marketsProtect the “red thread” connecting cultures without dilution or tokenismAct as final brand gatekeeper across product, content, marketing, partnerships, and PREarned Media & Brand VoiceOwn brand social handles, PR, and cultural conversationsAct as Editor-in-Chief of company’s public voiceEnsure social presence feels cultural, not promotionalExercise judgment on public engagement vs. silenceIntegrated Brand CampaignsLead brand strategy for flagship launches, regional expansion, and national momentsEnsure every campaign has a strong idea, emotional depth, and scalabilityAlign brand equity with performance marketing without short-term erosionCreative Direction & GovernanceSet creative standards for visual identity, copy, and storytellingEnsure respectful, non-stereotypical representation of regional culturesBuild brand guardrails that protect meaning without limiting creativityCross-Functional LeadershipWork closely with Content, Performance, Product, and CRM teamsAct as the brand conscience—calling out dilution or short-termism when needed This Role Is NOT ForSocial media managers or execution-only marketersBrand marketers without commercial accountabilityCandidates who see brand and performance as opposing forcesCandidates dependent on large teams or budgets to create impact