Marketing Coordinator - Internship

About the internship:Key Responsibilities:-

A. BDM Coordination & Monitoring:

1. Ensure timely submission of BDMs' daily reports, including start time, end time, and visit details.

2. Verify the authenticity of BDMs' field visits (cross-check fake/duplicate visits).

3. Maintain smooth communication between BDMs and the Head of Business Development.

B. Reporting & Analytics:

1. Report directly to the Head of Business Development with daily, weekly, and monthly updates.

2. Create and maintain performance reports of BDMs to track productivity.

Recommend penalties and incentives based on performance metrics.

C. Market & Demand Generation Analysis:

1. Analyze BDM territories to evaluate whether effective demand generation is taking place.

2. Track book demand trends, feedback from institutions, and market penetration levels.

3. Provide data-driven insights to strengthen sales and marketing

strategies.

D. Marketing & Campaign Coordination:

1. Ensure all marketing campaigns are executed in coordination with the Training & Academic team.

2. Support the rollout of school-level marketing activities, workshops, and campaigns.

3. Monitor campaign effectiveness and share insights for improvements.

E. Communication & Compliance:

1. Check and respond to school emails promptly and professionally.

2. Ensure all BDM activities align with company guidelines and reporting standards.

3. Maintain accurate databases and records of field activities.

4. Support the implementation of new monitoring and demand generation processes.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 12th Oct'26 and 16th Nov'26are available for duration of 6 monthsare from Delhi onlyhave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 11,000 - 14,000 /monthDeadline:[hidden]:59:59Other perks:CertificateSkills required:MS-ExcelOther Requirements:1. Pursuing a BBA, BCom, or MBA in Marketing2. Female candidates3. Have good knowledge of ExcelAbout Company:Agrawal Group of Publications is a conglomerate of 3 companies: Educart (children's books), Agrawal Publications (degree books), and Agrawal Examcart (competition books). Schoolcart, another one of our companies, provides high-quality printing solutions. We have operations throughout India. We are based in Agra, with our subsidiary branch office in New Delhi. We have a strong retail market in the above-mentioned fields in around 22 states. With the continuous development in the education sector and an exponential increase in colleges both in urban and rural areas, the company plans to further ramp up its marketing operations in its potential areas. We have started giving career opportunities to recent graduates and students and are providing a bright future and career path to newcomers.

Responsibilities

Key Responsibilities:-

A. BDM Coordination & Monitoring:

1. Ensure timely submission of BDMs' daily reports, including start time, end time, and visit details.

2. Verify the authenticity of BDMs' field visits (cross-check fake/duplicate visits).

3. Maintain smooth communication between BDMs and the Head of Business Development.

B. Reporting & Analytics:

1. Report directly to the Head of Business Development with daily, weekly, and monthly updates.

2. Create and maintain performance reports of BDMs to track productivity.

Recommend penalties and incentives based on performance metrics.

C. Market & Demand Generation Analysis:

1. Analyze BDM territories to evaluate whether effective demand generation is taking place.

2. Track book demand trends, feedback from institutions, and market penetration levels.

3. Provide data-driven insights to strengthen sales and marketing

strategies.

D. Marketing & Campaign Coordination:

1. Ensure all marketing campaigns are executed in coordination with the Training & Academic team.

2. Support the rollout of school-level marketing activities, workshops, and campaigns.

3. Monitor campaign effectiveness and share insights for improvements.

E. Communication & Compliance:

1. Check and respond to school emails promptly and professionally.

2. Ensure all BDM activities align with company guidelines and reporting standards.

3. Maintain accurate databases and records of field activities.

4. Support the implementation of new monitoring and demand generation processes.