Performance Marketing Specialist (WFH)

About the job:Key responsibilities:

1. Design, launch, and scale performance ad campaigns across Meta, Google, and LinkedIn channels.

2. Optimize ad spending, creative assets, and targeting parameters to minimize Acquisition Costs (CAC).

3. Analyze campaign analytics daily to make data-driven budget allocation decisions.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,02,000 - 8,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Digital Marketing, Google AdWords, Facebook Ads and OptimizationOther Requirements:1. Track record of managing substantial monthly digital ad budgets efficiently.2. Strong analytical skills with complete command of Google Analytics (GA4) and pixel setups.3. Experience running performance marketing campaigns specifically within EdTech or Direct-to-Consumer (D2C).About Company:Skipto AI is an AI-powered business growth platform that helps business owners, startups, and edtech creators scale their revenue using digital marketing, automation, and smart systems. We specialize in building high-performance growth engines through Meta Ads, Google Ads, sales funnels, WhatsApp automation, and content creation, enabling businesses to generate leads and increase conversions efficiently. Skipto AI also works closely with coaches and edtech brands, helping them launch and scale online courses using webinar funnels, LMS platforms, and automated sales systems. Our mission is to empower entrepreneurs with AI-driven tools and strategies to build scalable and profitable businesses.

Responsibilities

Key responsibilities:

1. Design, launch, and scale performance ad campaigns across Meta, Google, and LinkedIn channels.

2. Optimize ad spending, creative assets, and targeting parameters to minimize Acquisition Costs (CAC).

3. Analyze campaign analytics daily to make data-driven budget allocation decisions.