Brand Marketing Manager

We are looking for a Brand Marketing Manager, who will be a key member of the Marketing team focused on driving growth, via offline campaigns - TV campaigns, outdoor activities, and more.The candidate must have at least 2 years of experience in managing ATL activities for renowned brands with thorough knowledge of all performance metrics. And would be required to craft and execute all the branding campaigns for our Apps.The ideal candidate should have a strong analytical/business mindset, highly-focussed, self-motivated, and have prior experience in end-to-end managing brand campaigns. The candidate should be highly effective in cross-functional teams - working in collaboration with the agency, design team, business managers, and other stakeholders. We’re looking for someone with a “can-do” attitude who wants to work in a startup environment and always finds a way to make things work.What is Must - ATL campaigns/ Offline Campaigns experience(especially Television) & media buying/planning experienceJoining: IMMEDIATELY

Responsibilities will include:

Define the brand’s marketing strategy, deliver against app brand objectives

Drive the development and execution of integrated marketing campaigns at national/regional levels

Develop, manage, and analyzes branding campaigns across marketing channels - offline and online

Coordinate with agency and internal design team to execute the campaign

Analyze campaigns and provide strategic recommendations

Attributes we value:

Strong analytical foundation with meticulous attention to detail

Strong verbal and written communication skills

Strong intellectual curiosity

Extremely organized and detail-oriented

Proficiency in Excel

Requirements:

Graduation/Post-Graduation from a tier-1 institute

Demonstrative experience in executing brand campaigns

Work-ex: 4 - 8 years