Senior Research Manager - Mixed Methods

The purpose of this role is to develop best in class strategies and management of all Research and Survey Analytics activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.

Job Description - Senior Research Manager - Mixed Methods

Experience 10-12 Years in consumer research / insights

Location Bangalore work from office, work from client office, hybrid

Key Skills and Responsibilities (non-technical)

Understanding and sharing user perspectives to interpret both qualitative narratives and quantitative behaviors.

Drawing out nuanced insights during interviews, focus groups and while interpreting survey feedback.

Synthesizing large datasets and complex qualitative inputs into clear, actionable insights.

Challenging assumptions, validating findings, and ensuring methodological rigor across mixed methods.

Building capability in mixed methods approaches within the team.

Connecting research outcomes to client objectives, market realities, and strategic decisionmaking.

Building trust with clients, internal stakeholders and crossfunctional teams.

Partnering effectively with analysts, designers, product managers, and other researchers.

Maintaining clear communication during project briefings, updates, and poststudy discussions.

Making insights accessible and persuasive through clear narratives and visuals.

Proactively addressing issues to ensure smooth project closure.

Driving alignment on research strategies and recommendations.

Sharing ideas, fostering collaboration, and encouraging innovation in research practices.

Key Skills and Responsibilities - Technical

Experienced market research professional with 10-12 years of experience in qualitative and quantitative research fields across multiple categories and geographies.

Skills to analyze and synthesize both qualitative and quantitative data, turning complex research into clear, strategic recommendations

Ability to strategically decode consumer needs, synthesizing complex ideas and communicating the same through the art of storytelling.

Competence in stakeholder management and fostering collaboration across functions to arrive at actionable solutions in time bound projects.

Leading primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations to uncover actionable user insights.

Translating numbers and narratives into compelling stories that resonate with stakeholders.

Guide the customer on the appropriate research strategy that addresses their business objectives.

Design the discussion guide / questionnaire / research framework.

Analyse the information and create insights / synthesize findings.

Create reports in PowerPoint, Google Slides

Design proposals / pitches for client studies.

Be the key point of contact for the client.

Manage the overall project end to end.

Guiding junior researchers across qual and quant projects.

Location: Bengaluru

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

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