Founding Outbound Lead (Cold Email) · US / UK / LatAm

About YourLio AI

YourLio AI is the 24/7 AI sales rep for Shopify and D2C brands. Our agents live on the storefront, WhatsApp, Instagram, email, Messenger and SMS with one shared memory per shopper: they answer from the live catalog, recover abandoned carts, apply discount codes and complete checkout inside the chat.

100+ D2C brands run on YourLio, including Sugar Cosmetics, Soulflower, Dr. Ortho, Baidyanath, Slurrp Farm and Sylvi. Brands report +12% conversion, +16% average order value, 67% cart recovery and 95% of inquiries resolved without a human. We're rated 5.0 on the Shopify App Store, price from $49/month against tool stacks that cost brands $1,600+/month, and let brands run us in parallel with their existing tools for 14 days before switching. We also support WooCommerce, Magento and BigCommerce.

We're HelioAI: 11 to 50 people, founder-led, with teams in Hubli, Bangalore and Miami.

Why this role exists

We win in India. Our Account Executive covers EMEA. Nobody owns the US and UK, two of Shopify's largest markets, or Latin America, where WhatsApp-first commerce is exactly what we're built for. We want to change that with outbound, and we want it done by someone who knows D2C from the inside.

You'll be our first dedicated outbound hire. You'll build the cold email engine from zero, run it yourself, book qualified demos with D2C decision-makers, and turn what works into a playbook we hire SDRs into, under you.

What you'll do

Build the outbound infrastructure. Secondary sending domains, 10-20 warmed inboxes, SPF/DKIM/DMARC, one-click unsubscribe, inbox rotation and warm-up. The primary yourlio.ai domain never touches cold volume.

Own the ICP and list building. Use Shopify store-detection and enrichment (StoreLeads, BuiltWith, Apollo, Clay, Sales Navigator) plus buying signals (Gorgias/Tidio/Zendesk in the stack, Klaviyo, active WhatsApp campaigns, Shopify Plus, hiring for CX, recent funding, large catalogs) to find beauty, personal-care, wellness, supplement, fashion and jewellery brands likely to convert. Verify every list before it's sent (bounce rate under 2%).

Write and ship sequences. 4-6 step, under-80-word emails to founders, Heads of Ecommerce, CX leads and retention/growth leads, personalised at scale, sent in the prospect's timezone, and localised in Spanish and Portuguese for LatAm. Go multichannel: LinkedIn on every sequence, phone and WhatsApp where they fit (email plus LinkedIn roughly doubles positive replies, and email plus calls does better still).

Test relentlessly. Subject lines, angles (cart recovery, WhatsApp selling, support cost, AOV lift, replacing a $1,600/month stack), segments and CTAs. Kill what doesn't work weekly and document what does.

Book, qualify and hand off. Run first-touch discovery, book demos with the founder/AE (or run them yourself once ramped), and keep HubSpot/Pipedrive spotless: sequences, replies, meeting outcomes, sourced MRR.

Protect deliverability like it's revenue. Google Postmaster Tools, complaint rates, bounce rates and inbox placement checked weekly. Spam complaints stay under 0.1%.

Stay compliant by market. CAN-SPAM in the US, PECR corporate-subscriber rules in the UK, LGPD legitimate interest in Brazil, and knowing when a market (Germany, Canada) needs a different approach.

Feed the company. Which objections come up, which segments reply, which competitors appear: back into product, marketing and pricing every week.

Turn it into a machine. Document the playbook, then hire and coach the first SDRs once you're consistently at target.

Your first 90 days

Days 1-30: infrastructure live and warmed, ICP agreed with the founder, first 1,000 verified prospects, first sequences running in the US and UK, first 3-5 demos booked.

Days 31-60: 8+ qualified demos, reply rate at or above 5%, LatAm (Mexico, Colombia, Brazil) sequences live in Spanish and Portuguese, first version of the playbook written.

Days 61-90: 12+ qualified demos in the month, one repeatable segment-and-angle you can point to, sourced MRR on the board, and a plan for markets four to six (Canada, Australia, UAE, the Nordics are candidates).

How we'll measure success (monthly, after ramp)

15-20 qualified demos booked with ICP-fit D2C brands (the 2026 benchmark for outbound SDRs is 12-15, and top performers reach 18-20).

Reply rate at or above 5% and positive replies at or above 2% of emails sent (the 2026 average reply rate is 3.7%, and the top 10% of campaigns get

Want to move faster?

Connect with our founder, Prakash Singh, on LinkedIn at [hidden] and mention this role in your note. A LinkedIn message alongside your application gets you to the first call quickest.