Generative Engine Optimisation (GEO) - Internship (WFH)

About the internship:Selected intern's day-to-day responsibilities include:

A. Established Brand: Growth & Optimisation

1. Monitor the brand's visibility, mentions, and citations across generative AI platforms.

2. Track how the brand appears in responses generated by ChatGPT, Gemini, Perplexity, and Google AI Overviews.

3. Identify relevant queries and topics where the brand should appear but currently has limited or no visibility.

4. Analyse how competitors are represented across generative search results and identify opportunities for improvement.

5. Optimise existing website content and brand information to improve the brand's visibility in AI-generated responses.

6. Monitor changes in brand mentions, citations, and representation across AI platforms.

B. New Brand: Build from Scratch

1. Research relevant topics, questions, and queries across generative AI platforms.

2. Develop a content strategy focused on establishing the brand's presence and authority in generative search.

3. Plan, brief, and publish foundational content, including service pages, FAQs, how-to guides, and glossary pages.

4. Establish consistent and accurate brand information across Google Business Profile, LinkedIn, directories, review sites, and other relevant platforms.

5. Build the brand's online authority through quality backlinks, PR, partnerships, guest posts, and relevant listings.

6. Establish benchmarks for the brand's visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

C. Generative Search & AI Visibility

1. Regularly test relevant queries across major generative AI platforms and document brand mentions and citations.

2. Analyse competitor visibility and identify patterns in the sources and content being referenced by AI platforms.

3. Identify gaps in the brand's content, authority, and online presence that may affect AI visibility.

4. Implement initiatives to improve the brand's chances of being mentioned or cited in relevant AI-generated responses.

5. Track AI citations, mentions, and visibility over time.

D. Common Responsibilities

1. Coordinate with content, design, and development teams to ensure the timely execution of GEO activities.

2. Stay updated on developments in generative AI, AI search, and major AI-powered search platforms.

3. Research emerging GEO practices and identify opportunities to improve brand visibility.

E. Daily Reporting

1. Submit an end-of-day report for each brand covering:

1. Work completed, including content and optimisation activities.

2. AI platforms and queries monitored.

3. Brand mentions, citations, and visibility changes.

4. Blockers and their status.

5. Priorities for the next day.

F. Performance Expectations

1. Consistently work towards improving the brand's visibility across relevant generative AI platforms.

2. Increase relevant AI mentions and citations.

3. Establish an initial presence for new brands and work towards having them appear in relevant AI-generated answers within 90 days.

4. Take full ownership, maintain a proactive approach, and ensure attention to quality in every deliverable.Who can apply:Only those candidates can apply who:are available for the work from home job/internshipcan start the work from home job/internship between 30th Sep'26 and 4th Nov'26are available for duration of 6 monthshave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 6,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendationSkills required:Digital MarketingAbout Company:We are an IT company based in Mumbai. We are a debt management & collection platform for banks & NBFCs.

Responsibilities

Selected intern's day-to-day responsibilities include:

A. Established Brand: Growth & Optimisation

1. Monitor the brand's visibility, mentions, and citations across generative AI platforms.

2. Track how the brand appears in responses generated by ChatGPT, Gemini, Perplexity, and Google AI Overviews.

3. Identify relevant queries and topics where the brand should appear but currently has limited or no visibility.

4. Analyse how competitors are represented across generative search results and identify opportunities for improvement.

5. Optimise existing website content and brand information to improve the brand's visibility in AI-generated responses.

6. Monitor changes in brand mentions, citations, and representation across AI platforms.

B. New Brand: Build from Scratch

1. Research relevant topics, questions, and queries across generative AI platforms.

2. Develop a content strategy focused on establishing the brand's presence and authority in generative search.

3. Plan, brief, and publish foundational content, including service pages, FAQs, how-to guides, and glossary pages.

4. Establish consistent and accurate brand information across Google Business Profile, LinkedIn, directories, review sites, and other relevant platforms.

5. Build the brand's online authority through quality backlinks, PR, partnerships, guest posts, and relevant listings.

6. Establish benchmarks for the brand's visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews.

C. Generative Search & AI Visibility

1. Regularly test relevant queries across major generative AI platforms and document brand mentions and citations.

2. Analyse competitor visibility and identify patterns in the sources and content being referenced by AI platforms.

3. Identify gaps in the brand's content, authority, and online presence that may affect AI visibility.

4. Implement initiatives to improve the brand's chances of being mentioned or cited in relevant AI-generated responses.

5. Track AI citations, mentions, and visibility over time.

D. Common Responsibilities

1. Coordinate with content, design, and development teams to ensure the timely execution of GEO activities.

2. Stay updated on developments in generative AI, AI search, and major AI-powered search platforms.

3. Research emerging GEO practices and identify opportunities to improve brand visibility.

E. Daily Reporting

1. Submit an end-of-day report for each brand covering:

1. Work completed, including content and optimisation activities.

2. AI platforms and queries monitored.

3. Brand mentions, citations, and visibility changes.

4. Blockers and their status.

5. Priorities for the next day.

F. Performance Expectations

1. Consistently work towards improving the brand's visibility across relevant generative AI platforms.

2. Increase relevant AI mentions and citations.

3. Establish an initial presence for new brands and work towards having them appear in relevant AI-generated answers within 90 days.

4. Take full ownership, maintain a proactive approach, and ensure attention to quality in every deliverable.