Digital Marketing Manager

Job highlights

• Internet AllowanceJob DescriptionAbout Technovalley:Technovalley is a global high-technology consulting and education company, specializing in Cybersecurity, Artificial Intelligence, Data Science, Software Development, and Enterprise IT consulting. We partner with globally recognized certification bodies like EC-Council, OffSec, CompTIA, and more to upskill talent for tomorrow’s tech careers.Role Overview:We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives.Key Responsibilities:Strategy & PlanningDesign, implement, and manage 360° digital marketing strategies for B2C and B2B campaignsUnderstand Technovalley’s core offerings and identify key digital growth opportunitiesPlan monthly perfor

About Technovalley: Technovalley is a global high-technology consulting and education company, specializing in Cybersecurity, Artificial Intelligence, Data Science, Software Development, and Enterprise IT consulting. We partner with globally recognized certification bodies like EC-Council, OffSec, CompTIA, and more to upskill talent for tomorrow’s tech careers. Role Overview: We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives. Key Responsibilities: Strategy & Planning Design, implement, and manage 360° digital marketing strategies for B2C and B2B campaigns Understand Technovalley’s core offerings and identify key digital growth opportunities Plan monthly performance campaigns aligned with admissions, sales, and branding goals Performance Marketing & Analytics Execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis Manage full-funnel performance, from impression to conversion and re-engagement Track KPIs and prepare weekly/monthly performance dashboards Lead Generation & Funnel Optimization Build high-converting landing pages in coordination with content/design/tech teams Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS) Segment and qualify leads based on program/category, region, and behaviour Content & SEO Collaboration Coordinate with the content team for ad creatives, captions, SEO blog strategy, and video campaigns Monitor keyword trends and integrate SEO-SEM synergies into the overall digital plan Cross-Functional & Stakeholder Collaboration Work with business heads, counselors, and tech teams to align marketing strategies with business targets Manage marketing vendors/agencies as needed for media buying, creatives, or performance audits Required Skills & Qualifications: Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related field Minimum 3 years of hands-on experience in performance marketing Deep knowledge of Google Ads (Search, Display, Video), Facebook/Meta Ads, LinkedIn Ads Proven experience in optimizing campaigns for CPL, CPA, and ROAS Strong command of Google Analytics (GA4), Google Tag Manager, Looker Studio, and other analytics tools Familiarity with CRM systems (HubSpot, Zoho, etc.) and lead nurturing tools Proficiency in keyword planning, UTM tagging, retargeting, and A/B testing Excellent analytical, strategic thinking, and communication skills Preferred Experience: Worked with EdTech / Certification / Higher Education brands Managed large-scale monthly budgets for lead generation and admissions Knowledge of landing page builders, automation tools, and heat mapping tools Awareness of cybersecurity, AI, or tech education domains is a strong plus What You’ll Get at Technovalley: Opportunity to lead digital for a global brand scaling across India, Africa, and the Middle East High-performance culture with freedom to test, experiment, and innovate Competitive salary + bonuses based on measurable results International exposure and future leadership opportunities Supportive team, open culture, and meaningful impact