Marketing Automation & Content Executive (MarTech Generalist) - Fresher

About the job:Key Responsibilities:

1. Set up, manage, and optimize hyper-local lead generation campaigns inside Meta Ads Manager.

2. Visit client locations (like local institutions/hospitals/hotels) to film engaging vertical video content (Reels/Shorts) using high-end smartphones.

3. Edit raw footage into high-converting social media ads with clean captions and text overlays.

4. Manage client lead routing systems (Google Sheets, WhatsApp Api, native webhooks) and ensure pipeline delivery.

5. Audit campaign performance data weekly and refresh creative assets to maintain low ad fatigue.Who can apply:Only those candidates can apply who:Salary:₹ 2,00,000 - 3,00,000 /yearExperience:No experience requiredDeadline:[hidden]:59:59Other perks:Informal dress code, 5 days a weekSkills required:Video Editing, Digital Marketing, Content Marketing, Digital Advertising, Marketing Automation and Video MarketingAbout Company:Afferent Strategy is an institutional-grade marketing technology (MarTech) infrastructure provider and strategic management consultancy specializing in automated customer acquisition and data routing engines for enterprise-tier industrial operations and high-velocity consumer sectors.

Responsibilities

Key Responsibilities:

1. Set up, manage, and optimize hyper-local lead generation campaigns inside Meta Ads Manager.

2. Visit client locations (like local institutions/hospitals/hotels) to film engaging vertical video content (Reels/Shorts) using high-end smartphones.

3. Edit raw footage into high-converting social media ads with clean captions and text overlays.

4. Manage client lead routing systems (Google Sheets, WhatsApp Api, native webhooks) and ensure pipeline delivery.

5. Audit campaign performance data weekly and refresh creative assets to maintain low ad fatigue.