CRM Manager - Real Estate

Job highlights

• Annual Bonus, PF, Internet Allowance, LaptopJob Description About the organization:Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We’re a Big grown company with an open and vibrant culture. We’re looking for individuals who have a great appetite to learn and contribute to the growth of the organizationRole: Telemarketing – Team LeadIndustry: Real EstateDesignation: Deputy Manager / ManagerDepartment: Sales & Business DevelopmentEmployment Type: Full time, PermanentLocation: Coimbatore Key Responsibilities:1. Team Leadership & Performance Managemento Lead, coach, and manage the telemarketing team to achieve business targets.o Define daily, weekly, and monthly performance goals for team members.o Monitor productivity metrics including calls made, connect rates, lead qualification rates, site visit generation, and conversion performance.o Conduct regular performance reviews, coaching sessions, and capability-building initiatives.o Drive

About the organization: Our business interests are in Residential Spaces, Commercial Spaces, IT Parks, Plots etc. We’re a Big grown company with an open and vibrant culture. We’re looking for individuals who have a great appetite to learn and contribute to the growth of the organization Role: Telemarketing – Team Lead Industry: Real Estate Designation: Deputy Manager / Manager Department: Sales & Business Development Employment Type: Full time, Permanent Location: Coimbatore   Key Responsibilities: 1.      Team Leadership & Performance Management o  Lead, coach, and manage the telemarketing team to achieve business targets. o  Define daily, weekly, and monthly performance goals for team members. o  Monitor productivity metrics including calls made, connect rates, lead qualification rates, site visit generation, and conversion performance. o  Conduct regular performance reviews, coaching sessions, and capability-building initiatives. o  Drive a high-performance culture focused on accountability and continuous improvement.   2.      Lead Management & Conversion o  Ensure timely and effective follow-up of all inbound and outbound leads. o  Improve lead qualification processes and ensure quality lead handover to the sales team. o  Maximize appointment booking and site visit generation from marketing leads. o  Monitor lead ageing and establish mechanisms to improve response times and closure rates. o  Track and improve conversion ratios across the lead funnel.   3.      Process Excellence o  Develop and standardize telecalling scripts, objection handling frameworks, and customer engagement processes. o  Establish SOPs for lead allocation, follow-ups, escalation management, and customer communication. o  Ensure adherence to quality standards and customer experience guidelines. o  Drive process automation and productivity enhancement initiatives.   4.      Analytics & Reporting o  Monitor telemarketing dashboards and key performance indicators. o  Analyze campaign-wise performance, source-wise lead quality, and team productivity metrics. o  Identify trends, bottlenecks, and improvement opportunities across the lead funnel. o  Present actionable insights and recommendations to management.   5.      Cross-Functional Collaboration o  Work closely with Marketing to improve campaign effectiveness and lead quality. o  Coordinate with Sales teams to ensure smooth lead handover and feedback loops. o  Collaborate with CRM and Business Analytics teams to improve reporting and operational efficiency. o  Support new project launches and sales campaigns through telemarketing initiatives.   Key Performance Indicators (KPIs) o  Site visits generated o  Lead qualification rate o  Lead-to-site visit conversion o  Site visit-to-booking contribution o  Team productivity and utilization o  Average response time to leads o  Lead ageing metrics o  Call quality scores o  Team attrition and engagement   Ideal Qualification & Skills: o  Any graduate degree o  5–10 years of experience in telemarketing, inside sales, customer acquisition, or contact center operations. o  Minimum 2–3 years of team handling experience. o  Experience in Real Estate, BFSI, Automobile, Insurance, EdTech, or high-volume lead management environments preferred. o  Strong understanding of CRM systems and lead management processes. o  Excellent communication, coaching, and stakeholder management skills. o  Strong analytical and reporting capabilities.