Brand Marketing Executive

About Taxowl

At Taxowl, we are building modern, impactful solutions and reshaping how our audience engages with finance and technology. We value speed, innovation, data-driven decisions, and constant experimentation. If you are passionate about growth marketing, love testing fresh ideas, and want to help scale a modern fintech brand, you will thrive here.

About the Role

We are looking for an ambitious, highly proactive Brand Marketing Executive to drive brand awareness and audience growth. In this role, you will sit at the intersection of performance marketing, content strategy, and creative experimentation.

You won't just manage standard campaigns—you will run agile marketing experiments across digital channels, write high-converting copy, and analyze performance to continuously optimize our brand presence.

Key Responsibilities

Performance & Paid Campaigns: Plan, set up, and optimize performance marketing campaigns across Meta Ads, Google Ads, and emerging platforms.

Copywriting & Content: Draft compelling, high-converting copy for social media posts, paid ad creatives, email communications, and landing pages.

Social Media Strategy: Help build, schedule, and execute a cohesive social media strategy to grow our reach on platforms like LinkedIn, Instagram, and YouTube.

Experimentation & Analytics: Conduct continuous marketing tests (A/B testing ad creative, hooks, audiences), monitor channel analytics, and report actionable insights.

Creative Collaboration: Work closely with our visual design and video creation team to produce high-performing visual assets and ad creative on schedule.

Requirements & Skills

Paid Media Experience: Hands-on experience or a strong foundational understanding of Meta Ads Manager, Google Ads, and web analytics.

Copywriting Skills: Exceptional written communication with an ability to write sharp, engaging, and persuasive marketing copy.

Social Media & Growth: Strategic understanding of organic and paid social media dynamics, algorithms, and content funnels.

Analytical Mindset: Comfortable reviewing performance metrics (CTR, CPA, Conversion Rates) and making data-backed creative tweaks.

Growth Mindset: High initiative, fast learner, and an eagerness to test out-of-the-box marketing tactics.

Application Screening Questions

When applying, please answer the following questions:

Campaign / Copywriting Sample: Share 1–2 examples of ad copy, social posts, or campaigns you’ve written or managed.

Growth Experiment: Brief us on a recent marketing tactic, ad visual, or social campaign you saw online that executed brilliant copywriting or positioning, and why it worked.

Tools & Analytics: What advertising or analytics tools (e.g., Meta Ads Manager, Google Ads, GA4, Notion) do you feel most comfortable using?

What We Offer

Competitive Compensation: ₹[Stipend / Salary Range]

High-Impact Ownership: Direct ownership over campaigns and testing budgets from day one.

Growth & Mentorship: A fast-paced, collaborative remote environment with massive learning opportunities.