VP SALES

🧭 VP – Sales Framework1. Job Description (JD)Designation: Vice President – SalesDepartment: Sales & MarketingReports To: DirectorsPurpose:To lead and drive the organisation’s revenue generation, sales strategy, and marketpositioning across all real-estate projects. The VP – Sales is accountable for building ahigh-performance in-house sales engine, nurturing a strong channel partner network, andensuring optimal sales velocity with a 70:30 ratio between direct and channel sales. The rolerequires balancing strategic oversight with hands-on execution — from market mapping andbudgeting to team leadership, compliance, and brand representation.2. Key Responsibility Areas (KRAs)KRA Description Key Deliverables / KPIs1. Sales Strategy &RevenueAchievementDesign and implement salesplans to achieve quarterly andannual targets for all projects.Maintain 70:30 Direct vs ChannelSales ratio.Achieve ≥ 25 sales at launch and≥ 6 sales per quarter post-launch-Maintain approved sales ratio(variation only with Directorapproval)2. Team Building &LeadershipRecruit, train and lead acomplete in-house salesecosystem (Marketing,Pre-Sales, Closures, CRM).Team hiring completed within plantimelines- ≥ 80% staff targetachievement- Attrition < 10%3. Channel PartnerNetworkDevelopmentIdentify and onboardRERA-registered channelpartners; maintain strongrelationships to drive sales.Number of active partners ≥ 50per project- Channel sales closurecontribution ≤ 30% of total saleMarketIntelligence &PositioningConduct competitive projectanalysis and define pricing, USPand marketing narrative.Quarterly market mapping report-Price positioning and sales velocityalignment with market data5. Marketing &Brand DirectionOversee development andapproval of marketing collaterals(flyers, brochures, videos,hoardings).Timely release of marketingassets- All creatives approved byVP Sales prior to publishing6. Budget & ROIAccountabilityManage marketing and salesbudgets — max 2% of propertysale value (all inclusive).Quarterly budget utilisation ≤ 2%cap- In-house incentives ≤ 0.2%per sale- Expense-to-result ratioreview each quarter7. Process & CRMGovernanceEstablish robustlead-management andconfidential CRM SOPs toprevent leakage.100% lead traceability andconfidentiality compliance- SOPaudit pass each quarter8. Legal &DocumentationAlignmentFinalise EOI, Booking Forms, CPAgreements with Legal andDirectors.Templates standardised beforelaunch- Zero legal deviation incustomer documentation9. Events & BrandEngagementPlan and execute ChannelPartner meets and sales events.Minimum 1 major CP event perquarter- ≥ 75% attendance of toppartners10. Reporting &PerformanceReviewMaintain weekly salesdashboards and monthlymanagement reports.Accurate report submission by 1stweek of each month- Varianceanalysis with corrective actions