Growth & Inbound Marketing Associate (B2B Service)

About KumoHQ [hidden] - This is not a remote role. The candidate is required to relocate to Bangalore.Note - Paid/Performance Marketing is not the goal ( or responsibility) of the is role, organic growth is the main goal.We're a AI and software development company helping startups and SMBs build scalable products - custom AI, mobile apps, web platforms. Our clients are non-technical founders across the US, UK, Europe, and Australia. • Clutch: 4.8/5 with 10 reviews • Clients include YC-backed companies • 99% client retention • We also built our own SaaS — CampaignHQ (email + WhatsApp marketing platform) We're building a dedicated inbound growth engine and looking for someone to own it.What You'll Do Inbound & Demand Generation (45%) Create inbound funnels — landing pages, lead magnets, forms • Manage and grow our presence on Clutch, GoodFirms, G2, DesignRush • Qualify inbound leads against our ICP, log in CRM, route to sales • Track CPL, conversion rates, and pipeline contribution weekly• Build and run Google Ads campaigns targeting founders looking for dev partners (Optional - When required)Content & Founder/KUMO Brand (45%) • Work with the founding team to build their LinkedIn presence — draft daily posts, engagement strategy• Write case studies that turn real client projects into compelling stories • Create 2–3 blog posts/month for kumohq.co (SEO-driven, not fluff) • Write landing page copy, email sequences, and outreach scripts • Build content that drives conversations, not just impressionsSales Support (10%) • Support outbound with lead research and personalization • Help craft cold emails and LinkedIn messages that sound human • Schedule discovery calls • Use AI tools (ChatGPT, Claude, etc.) to increase speed and output qualityWhat We're Looking For • 1–3 years in B2B marketing, SaaS marketing, or agency-side demand gen • Strong writing skills — clear, persuasive, sounds like a real person • Has run paid campaigns before and can talk about CPL, CTR, ROAS • Understands that marketing exists to generate revenue, not vanity metrics • Comfortable with AI tools — uses them to move faster, not as a crutch • Knows LinkedIn as a B2B channel (not just posting — generating conversations and leads) • Self-starter who doesn't need to be told what to do every morningBonus Points • Experience marketing for a dev agency, IT services, or B2B SaaS company • Has worked with Clutch, GoodFirms, or similar B2B review/directory platforms • Has built a landing page or lead funnel beforeNot a Fit If • Your experience is only SEO/blog writing with no pipeline impact • You've only done social media handling (posting schedules, hashtag research) • You don't understand how marketing connects to revenue • You need a large team and established processes to be effectiveWhat You'll Get • Direct access to founders — no layers, no politics • Own the inbound growth engine and build it your way • Work on global clients (US, UK, EU, Australia) • Learn AI, SaaS, and startup growth hands-onInterview Process: After initial shortlisting based on your resume/linkedin, we will share a Google Form and then begin the interview process.