Digital Marketing Executive – Social Media, Google Ads & Meta Ads

About the job:Key Responsibilities:

A. Social Media Management

1. Manage Instagram, Facebook, LinkedIn, and YouTube accounts for the company and its clients.

2. Plan and execute monthly content calendars and social media strategies.

3. Develop creative content ideas for Reels, posts, carousels, stories, and videos.

4. Research trending topics, hashtags, audio, and industry trends.

5. Write engaging captions, headlines, and calls to action.

6. Coordinate with designers, video editors, and content creators.

7. Monitor comments, messages, and audience engagement.

8. Track reach, engagement, follower growth, and leads, and prepare performance reports.

B. Google Ads and Meta Ads

1. Plan, launch, and manage paid advertising campaigns using Google Ads and Meta Ads Manager.

2. Conduct keyword research, audience targeting, and competitor analysis.

3. Execute campaigns focused on lead generation, conversions, website traffic, and brand awareness.

4. Monitor and optimize campaign budgets, bids, targeting, and ad creatives.

5. Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and relevant advertising platform tools.

6. Analyze key performance metrics, including CPC, CTR, CPL, CPA, conversions, and ROAS.

7. Conduct A/B testing to improve campaign performance and lead quality.

8. Prepare campaign reports and recommend strategies to reduce costs and improve results.

C. Strategy and Coordination

1. Develop integrated digital marketing strategies aligned with business objectives.

2. Coordinate with internal teams to create engaging content and effective ad creatives.

3. Manage multiple client accounts, campaigns, and deadlines.

4. Stay updated on social media trends, advertising platform updates, and digital marketing best practices.

5. Identify opportunities to improve brand visibility, audience engagement, website traffic, and lead generation.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 2,50,000 - 3,00,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Facebook AdsAbout Company:At Dronevex, we are at the forefront of drone technology and aerial solutions in India. Our mission is to revolutionize industries by providing cutting-edge drone products and services that cater to sectors such as agriculture, surveillance, logistics, and cinematography. As a fast-growing company, we emphasize innovation, precision, and reliability in everything we do. We believe in fostering young talent and providing meaningful opportunities to learn, grow, and contribute. At Dronevex, interns and employees work in a collaborative environment where ideas are valued, creativity is encouraged, and every team member plays a key role in shaping the future of drone technology. Join us to be a part of a tech-driven journey that's redefining how India adopts unmanned aerial systems.

Responsibilities

Key Responsibilities:

A. Social Media Management

1. Manage Instagram, Facebook, LinkedIn, and YouTube accounts for the company and its clients.

2. Plan and execute monthly content calendars and social media strategies.

3. Develop creative content ideas for Reels, posts, carousels, stories, and videos.

4. Research trending topics, hashtags, audio, and industry trends.

5. Write engaging captions, headlines, and calls to action.

6. Coordinate with designers, video editors, and content creators.

7. Monitor comments, messages, and audience engagement.

8. Track reach, engagement, follower growth, and leads, and prepare performance reports.

B. Google Ads and Meta Ads

1. Plan, launch, and manage paid advertising campaigns using Google Ads and Meta Ads Manager.

2. Conduct keyword research, audience targeting, and competitor analysis.

3. Execute campaigns focused on lead generation, conversions, website traffic, and brand awareness.

4. Monitor and optimize campaign budgets, bids, targeting, and ad creatives.

5. Set up and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager, and relevant advertising platform tools.

6. Analyze key performance metrics, including CPC, CTR, CPL, CPA, conversions, and ROAS.

7. Conduct A/B testing to improve campaign performance and lead quality.

8. Prepare campaign reports and recommend strategies to reduce costs and improve results.

C. Strategy and Coordination

1. Develop integrated digital marketing strategies aligned with business objectives.

2. Coordinate with internal teams to create engaging content and effective ad creatives.

3. Manage multiple client accounts, campaigns, and deadlines.

4. Stay updated on social media trends, advertising platform updates, and digital marketing best practices.

5. Identify opportunities to improve brand visibility, audience engagement, website traffic, and lead generation.