Social Media Marketer

Job duties and responsibilities

Develop, implement and manage our social media strategy

Define most important social media KPIs

Manage and oversee social media content

Measure the success of every social media campaign

Stay up to date with the latest social media best practices, trends, memes, and technologies

Use social media marketing tools such as Buffer

Attend educational conferences

Copywrite and work with designers to ensure content is informative and appealing

Collaborate with Marketing, Sales, and Product Development teams

Monitor SEO and user engagement and suggest content optimization

Communicate with industry professionals and influencers via social media to create a strong network

Hire and train others in the team

Job requirements and qualifications

Bachelor’s degree in journalism, communications, marketing, or a related field.

3 or more years of social media experience including planning and managing content in a corporate, or agency setting.

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Ability to work in a fast-paced, high-pressure environment.

Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

Good time-management skills