Personal Branding & PR Specialist

If you're interested or know someone who might be, feel free to reach out hereLooking forward to connecting!Company Overview:Miror is a Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, Miror has achieved significant traction and growth. Our WhatsApp community is India’s largest in this category, our social media presence has scaled from early-stage to 30K+, and we have established collaborations with institutions such as the National Health Mission, the Government of Karnataka, and the Indian Menopause Society.Our technology-enabled App offers comprehensive care resources, including access to Labs, Doctors, evidence-based information, interactive tools, and wellness trackers. Miror continues to expand its ecosystem with solutions designed to support women’s long-term health and well-being.Learn more about our mission and multilingual support at miror.in.Position Overview:We are seeking a Personal Branding & PR Specialist to lead executive visibility, founder-led storytelling, and public relations initiatives.The goal of this role is to strategically craft, position, and amplify Miror’s voice through media, thought leadership, partnerships visibility, and digital presence. The ideal candidate will strengthen Miror’s brand authority while building credible and consistent narratives across channels.Key Responsibilities:Personal Branding & Executive Visibility: Develop and execute personal branding strategies for founders and key leadership. Craft thought leadership content, speaker profiles, opinion pieces, and executive narratives.Public Relations & Media Outreach: Identify and secure earned media opportunities. Write press releases, media pitches, interview briefs, and editorial contributions.Stakeholder Communication: Build and maintain relationships with media, journalists, industry bodies, healthcare partners, and institutional collaborators.Brand Management: Ensure all communications align with Miror’s brand identity, tone, and values. Uphold a strong, credible public image.Social Media & Narrative Alignment: Collaborate with the social media and content teams to align storytelling with PR and personal branding strategies.Market Research & Opportunity Mapping: Monitor industry trends, competitor narratives, and media landscapes to identify visibility opportunities.Event & Speaker Positioning: Support executive participation in conferences, panels, webinars, and industry events.Crisis & Reputation Management: Develop communication strategies to protect and defend Miror’s reputation when needed.Reporting & Analysis: Track PR, media coverage, executive visibility, and narrative impact. Provide insights for continuous improvement.Qualifications:Proven experience in Personal Branding, PR, Corporate Communications, or related rolesStrong writing, editing, and storytelling abilitiesExperience building media relationships and securing coverageAbility to position executives/founders as thought leadersExperience in digital platforms, especially LinkedInStrong organizational and project management skillsAbility to work independently and collaborativelyPassionate about women’s health, wellness, and impact-driven brandsWhat We Offer:Opportunity to shape the voice of a fast-growing Femtech platformHigh-visibility role influencing brand credibility and leadership positioningCollaboration with a purpose-driven, impact-focused teamExposure to healthcare, Femtech, and community-led innovationCompetitive compensation with potential for long-term engagementIf you are a strategic communicator with expertise in personal branding and PR, and a passion for building meaningful narratives in women’s health, we would love to hear from you.Join us in amplifying conversations that truly matter.Interested? Let’s Connect! Best Regards,Indrani DuttaSenior HR ManagerVisit: [hidden]