Digital Marketing Specialist

JOB DESCRIPTION DIGITAL PERFORMANCE MARKETER

Company: Little Road Creations Pvt. Ltd.

Department: Marketing

Position: Digital Performance Marketer

Location: Kochi

Employment Type: Full-time

Working Hours: 9:00 AM 6:00 PM, Monday Saturday

Role Overview

We are looking for a Digital Performance Marketer who can plan, execute, monitor, and optimise digital advertising campaigns across multiple platforms to achieve measurable business results.

Key Responsibilities

Plan and manage campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other relevant platforms.Manage lead generation, traffic, conversions, sales, and brand awareness campaigns.Conduct audience research, targeting, retargeting, and competitor analysis.Monitor and optimise campaigns based on CPL, CPA, CTR, CPC, CPM, ROAS, and conversion rates.Manage advertising budgets and ensure efficient utilisation.Test different audiences, creatives, ad copies, and campaign strategies.Analyse campaign performance and prepare regular reports with actionable insights.Coordinate with the Creative, Content, Video, and Sales teams to improve campaign performance.Stay updated with digital advertising trends, platform updates, AI tools, and new marketing technologies.Required Skills

Meta Ads / Facebook & Instagram MarketingGoogle Ads & Google MarketingYouTube AdvertisingLinkedIn Marketing & AdsPerformance Marketing & Lead GenerationGoogle Analytics / Tracking & Conversion SetupAudience Targeting & RetargetingCampaign Optimisation & ReportingStrong analytical and problem-solving skillsGood understanding of digital marketing funnelsPreferred Experience

23 years of hands-on experience in digital/performance marketing with proven experience managing campaigns across multiple platforms.

Compensation: 25,[hidden],000.00 per month

Work Location: In person .