Performance Marketing Manager - B2B Domain

Our client is India's first invoice discounting marketplace that connects individual and institutional investors with high-growth businesses looking for working capital. Founded in 2015 by IIT Kanpur alumni, this innovative platform enables micro, small and medium-sized enterprises gain access to working capital by selling their unpaid receivables. The investors in turn earn low-risk high returns through a short-term investment.This new age venture has handled over 8,00,000 invoices, assisting over 5,000 suppliers through 10,000 investors in 36 locations across India. Backed by Sequoia Capital, Prime Venture Partners and Tiger Global Management this fintech startup helps in fast and secured transactions without the hassle of collaterals.

As a Performance Marketing Manager - B2B Domain, you will be responsible for developing and implementing brand strategies, promoting growth and expansion and using a variety of data to drive volume and profitability.

What you will do:

Overseeing and producing from concept to completion, a broad array of digital and/or print branding materials for US

Staying current on market trends and competitive activity and owning the development and messaging of the brand narrative

Functioning as the go-to liaison between US and partners/agencies for PR and branding activities ensuring a clear, unified image for the brand

Developing and executing communications strategies and initiatives to support the company’s vision and marketing strategy

Planning, preparing and distributing original promotional content such as articles, news and press releases, email, blog and social media posts and other updates on behalf of US

Promoting and reporting on corporate milestones and activities such as company goals and projects, new products or services, community service activities and new hires, promotions etc.

Conceptualising content for social media channels from a thought leadership perspective for C-Suite executives/ leadership team

Performing other related duties as required

Candidate Profile:

What you need to have:

Bachelors/Masters' degree in related field

4-6 years of experience in PR, branding or a related field

Excellent verbal and written communication skills

Excellent organisational skills and attention to detail

Prior B2B or startup experience preferred