Performance Marketer

We are looking for a results-driven E-commerce & Performance Marketing Executive who can help grow online sales for multiple D2C and e-commerce brands.

You will work with brands across categories including fashion, wellness, food, personal care and consumer products.

Your primary responsibility will be simple:

Generate and grow profitable online sales.

You will be responsible for performance marketing through Meta and Google, while also helping grow sales through marketplaces such as Amazon, Flipkart and other relevant e-commerce platforms.

A separate creative team will handle graphic design and creative production. You will be responsible for marketing strategy, campaign execution, analysis, optimization and providing creative briefs based on performance.

Key Responsibilities

Meta Ads

Create and manage campaigns through Meta Ads Manager

Run sales/conversion-focused campaigns

Build prospecting and retargeting campaigns

Test different audiences, products, offers and creatives

Monitor and optimize campaigns regularly

Improve ROAS and reduce customer acquisition costs

Identify winning campaigns and scale them

Analyze why campaigns are performing or underperforming

Provide creative requirements and briefs to the design team

Google Ads

Create and manage Google Ads campaigns

Manage Search, Shopping and Performance Max campaigns where applicable

Conduct keyword research

Optimize campaigns for purchases and revenue

Monitor conversion tracking and campaign performance

Understand Google Merchant Center and product feeds

Amazon & Marketplace Growth

Manage and optimize sales on Amazon Seller Central

Work with Flipkart Seller Hub and other relevant marketplaces

Run and optimize Amazon Sponsored Ads / PPC

Manage and optimize Flipkart Ads

Improve product visibility and marketplace rankings

Perform marketplace keyword research

Optimize product titles, descriptions, keywords and listings

Analyze competitor products, pricing, reviews and positioning

Plan marketplace offers, discounts and promotional campaigns

Monitor product-level sales and conversion performance

Identify opportunities to increase marketplace sales

Monitor listing and account health**

E-commerce Growth

Work toward monthly sales and revenue targets

Track ROAS, CAC/CPA, CTR, CPC, CPM, conversion rate and AOV

Analyze sales performance across different brands

Identify high-performing products and opportunities for scaling

Recommend offers, bundles and promotions

Analyze the complete customer journey from ad to purchase

Identify problems affecting website conversions

Coordinate with the design and website teams when changes are required

Creative Strategy

Ability to understand what type of creatives generate sales

Research competitor advertising

Identify new hooks and marketing angles

Give clear briefs to our graphic designer/video editor

Recommend static ads, UGC concepts, carousels and video ideas

Analyze creative performance

Identify winning creatives

Suggest iterations based on campaign data

Required Skills

Hands-on knowledge of Meta Ads Manager

Understanding of Google Ads

Knowledge of Amazon Seller Central

Knowledge of Amazon PPC / Sponsored Ads

Familiarity with Flipkart Seller Hub and Flipkart Ads

Understanding of e-commerce and D2C marketing

Understanding of ROAS, CAC/CPA, CTR, CPC, CPM, CVR and AOV

Basic knowledge of Meta Pixel and conversion tracking

Basic understanding of GA4

Marketplace listing and keyword optimization

Good knowledge of Excel / Google Sheets

Strong analytical and problem-solving skills

Ability to manage multiple brands simultaneously

Bonus Skills

Canva

Basic Design Knowledge

Design AI tools

Basic Adobe Photoshop

What We're Looking For

We don't want someone who simply launches ads and waits for results.

We're looking for someone who can look at the numbers and answer:

Why are sales decreasing?

Why has ROAS dropped?

Which product should we advertise more?

Which campaign should we scale?

Which campaign should we stop?

Why are customers clicking but not purchasing?

What new creative angle should we test?

Which Amazon keywords are generating orders?

How can we improve a product's marketplace ranking?

Which offer could improve conversion?

You should be comfortable taking responsibility for performance and continuously looking for ways to increase sales.

Experience

6 months–2 years of practical experience preferred.

Freshers may also apply if they have strong practical knowledge and can demonstrate experience with real or independently managed campaigns.

Previous experience with D2C brands, Shopify stores, Amazon or Flipkart sellers will be highly preferred.

Compensation

₹10,000 – ₹20,000 per month + performance-based incentives

Compensation will depend on experience and practical skills.

Exceptional performance will be rewarded through incentives linked to clearly defined business and campaign targets.