Social Media Marketing Associate

About the job:We are looking for a creative, proactive, and result-oriented Social Media Executive to join our marketing team. The ideal candidate will be responsible for managing our social media presence, creating engaging content, growing our online community, and supporting brand and product marketing initiatives across digital platforms.

Key Responsibilities-

1. Develop and execute social media strategies aligned with the company's brand and business objectives.

2. Manage day-to-day social media activities across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, as relevant to the brand.

3. Create and maintain a monthly/weekly social media content calendar.

4. Write engaging captions, posts, scripts, and other social media copy.

5. Coordinate with graphic designers, video editors, and other team members to create high-quality visual and video content.

6. Create content around products, features, launches, customer stories, industry trends, company updates, and campaigns.

7. Monitor social media trends, competitor activities, and relevant conversations to identify content opportunities.

8. Engage with followers, respond to comments and messages, and actively build the brand community.

9. Support product launches, promotional campaigns, events, and other marketing initiatives through social media.

10. Collaborate with influencers, creators, and relevant industry communities when required.

11. Track and analyze social media performance using platform analytics and reporting tools.

12. Prepare regular performance reports covering reach, engagement, followers, traffic, leads, and other relevant metrics.

Requirements-

1. Bachelor's degree in Marketing, Communications, Mass Communication, Journalism, or a related field.

2. 1-5 years of experience in social media management, digital marketing, content marketing, or a similar role.

3. Strong understanding of major social media platforms and their content formats.

4. Excellent written and verbal communication skills.Who can apply:Only those candidates can apply who:have minimum 1 years of experienceSalary:₹ 3,30,000 - 3,60,000 /yearExperience:1 year(s)Deadline:[hidden]:59:59Skills required:Social Media Marketing and Digital MarketingAbout Company:Rivpra formulation is an integrated pharmaceutical company with core competency in the development and manufacture of highly effective and affordable medicines to treat various ailments and diseases. Established in 2005, Rivpra Formulations is a debt-free, and profit-making ISO-certified pharmaceutical company with a state-of-the-art infrastructure set up in compliance with WHO-cGMP standards.

Website :: [hidden]

Responsibilities

We are looking for a creative, proactive, and result-oriented Social Media Executive to join our marketing team. The ideal candidate will be responsible for managing our social media presence, creating engaging content, growing our online community, and supporting brand and product marketing initiatives across digital platforms.

Key Responsibilities-

1. Develop and execute social media strategies aligned with the company's brand and business objectives.

2. Manage day-to-day social media activities across platforms such as Instagram, Facebook, LinkedIn, YouTube, and X, as relevant to the brand.

3. Create and maintain a monthly/weekly social media content calendar.

4. Write engaging captions, posts, scripts, and other social media copy.

5. Coordinate with graphic designers, video editors, and other team members to create high-quality visual and video content.

6. Create content around products, features, launches, customer stories, industry trends, company updates, and campaigns.

7. Monitor social media trends, competitor activities, and relevant conversations to identify content opportunities.

8. Engage with followers, respond to comments and messages, and actively build the brand community.

9. Support product launches, promotional campaigns, events, and other marketing initiatives through social media.

10. Collaborate with influencers, creators, and relevant industry communities when required.

11. Track and analyze social media performance using platform analytics and reporting tools.

12. Prepare regular performance reports covering reach, engagement, followers, traffic, leads, and other relevant metrics.

Requirements-

1. Bachelor's degree in Marketing, Communications, Mass Communication, Journalism, or a related field.

2. 1-5 years of experience in social media management, digital marketing, content marketing, or a similar role.

3. Strong understanding of major social media platforms and their content formats.

4. Excellent written and verbal communication skills.