Growth & Conversion Marketing Manager — High-Ticket Healthcare

About Swiss Medica

Swiss Medica is an international healthcare company specializing in regenerative medicine and advanced treatment programs for patients from around the world.

We are looking for a Growth & Conversion Marketing Manager to build and optimize a scalable digital patient journey — from the first interaction with our brand to a qualified, high-intent patient ready to speak with our medical or sales team.

This is not a traditional performance marketing role focused mainly on traffic acquisition. Our key challenge is what happens after a lead enters the funnel: education, nurturing, segmentation, automation, trust-building, and conversion.

What You’ll Do

Analyze the existing patient funnel and identify conversion bottlenecks and drop-off points.

Design and optimize the end-to-end digital patient journey.

Build automated lead nurturing flows across CRM, email, landing pages, content, and other digital touchpoints.

Segment leads based on behavior, needs, intent, and funnel stage.

Develop and test hypotheses to improve conversion and lead quality.

Run A/B tests and measure their impact.

Optimize landing pages, forms, messaging, follow-up sequences, and conversion paths.

Work closely with marketing, CRM, analytics, sales, and management.

Reduce unnecessary manual interaction at early stages of the patient journey.

Build scalable processes that move qualified patients toward consultation and treatment.

What We’re Looking For

5+ years of relevant experience in Growth Marketing, Lifecycle Marketing, Conversion Optimization, CRM Marketing, or Marketing Automation.

Strong understanding of funnels, customer journeys, lead nurturing, and CRO.

Hands-on experience with CRM and marketing automation platforms such as HubSpot, ActiveCampaign, Customer.io, Braze, or similar.

Strong analytical mindset and data-driven approach.

Experience designing and running A/B tests.

Ability to connect marketing initiatives to measurable conversion and business results.

Experience with high-ticket or high-consideration B2C products/services is highly desirable.

Experience in healthcare, medical services, medical tourism, wellness, fertility, aesthetics, luxury services, or other complex B2C environments is a strong advantage.

Experience with the US market and understanding US customer behavior would be a strong advantage.

Language Requirements

Fluent Russian — required for internal communication with the team.

Professional English — both written and spoken.

What Success Looks Like

Success will be measured by improvements in funnel conversion, lead quality, nurturing performance, automation, and measurable business results from experiments.

What We Offer

Opportunity to build and shape a conversion system within an international healthcare company.

Access to an existing patient funnel, CRM data, behavioral insights, and real patient cases.

Freedom to propose and test new hypotheses, tools, and automation.

High level of ownership and direct impact on business results.

Close collaboration with marketing, analytics, CRM, sales, and leadership.

Remote, full-time cooperation.

Competitive compensation based on experience and seniority.

How to Apply

When applying, please briefly describe 1–2 growth or conversion projects where your work led to measurable improvements in conversion, lead quality, or revenue.

For each example, please include:

Problem → Hypothesis → Actions taken → Testing approach → Measurable result

We are particularly interested in your personal contribution and the impact you achieved.

You can also contact us directly at [hidden].