Social & Performance Marketing Manager

Location

: Mumbai - Nariman Point

Experience

: 6 9 Years

Industry Preference

: Retail Luxury / Jewellery / Premium Lifestyle

Background Mandatory

: Social Media Agency experience (Luxury accounts preferred) & Jewellery

Reports To

: GM Digital & Growth Marketing

Team Management

: This is an individual contributor role does not lead an internal team; coordinates day-to-day execution with external agency partners

Role Overview

We are looking for a

performance-led digital specialist with strong expertise in social media & performance marketing

within a luxury retail ecosystem. This role will be responsible for driving high-quality leads, store footfalls, and brand visibility through well-crafted, insight-led social, performance, and influencer strategies working closely with agency partners for execution.

Key Responsibilities

Social Media Performance & Strategy

Work closely with agency partners to plan and align monthly content and campaign calendars based on brand priorities and market needsLead paid social strategy in line with business objectives and campaign goalsCollaborate with creative teams and agencies to ensure luxury-first, brand-consistent communication across performance creativesOwn the testing cadence for creative formats particularly Reels / short-video-led content coordinating production timelines with agency and creative partnersScale campaigns through audience segmentation, retargeting, and HNI-focused targetingIdentify and drive high-performing content formats that enhance engagement and conversion

Influencer Marketing

Plan and execute influencer and creator-led campaigns aligned with brand and business objectivesIdentify and onboard relevant luxury, fashion, and lifestyle influencers/creators aligned with brand ethosDrive performance-led influencer collaborations focused on reach, engagement, and conversionsManage end-to-end influencer lifecycle outreach, negotiation, briefing, execution, and performance trackingBuild a strong creator network to support ongoing campaigns, launches, and store activations

Performance Marketing (Core Focus)

Plan and execute performance campaigns across Meta, Google, and programmatic platforms to drive store footfall and lead generationDrive lead generation and store walk-ins through precision-led targetingContinuously optimize campaigns for CPL, CPW, and ROASImplement hyperlocal targeting strategies aligned to store catchments to maximize footfallBuild campaign strategies that account for category-specific dynamics gold-rate sensitivity, regional festive calendars (e.g. Pujo, Onam, Diwali, Akshaya Tritiya), and hallmarking/certification-related advertising compliance

Budget Ownership

Own the monthly and campaign-level performance marketing budget, including allocation across platforms and campaign typesTrack spend against plan and reallocate budgets in-flight based on CPL / CPW / ROAS performancePartner with the GM Digital & Growth Marketing on annual budget planning and forecasting

Agency & Campaign Management

Act as the primary point of coordination with external agency partners to ensure seamless execution of campaignsDrive campaign planning aligned to key launches, offers, and seasonal momentsLead a culture of testing, learning, and continuous optimization across creatives and targeting, in partnership with agencies

Analytics & Optimization

Monitor and analyze performance using Meta Ads Manager, Google Ads, and GA4Track and evaluate influencer performance metrics (engagement, reach, conversions, ROI)Own lead-to-walk-in tracking and attribution, working with internal stakeholders to ensure lead quality is accurately measured through to store visitTranslate data into actionable insights to improve conversion efficiencyBuild reports focused on business impact, lead quality, budget efficiency, and revenue contribution

Key Skills & Competencies

Strong expertise in Meta & Google performance marketing ecosystemsProven experience in social-first performance and influencer campaignsDeep understanding of luxury audiences, creator ecosystems, and premium targeting strategiesPrior experience in jewellery or a comparably nuanced, high-consideration category is a strong plusAbility to balance brand aesthetics with performance outcomesStrong analytical mindset with focus on scaling, efficiency, and budget disciplineComfortable working through agency partners as the primary execution layer, without direct team management

Key Success Metrics (KPIs)

Cost per Lead (CPL) and Cost per Walk-in (CPW)Campaign ROI / ROAS and adherence to allocated budgetInfluencer campaign effectiveness (engagement, reach, conversions)Lead quality and conversion to store visitsEfficiency and scalability of social performance campaigns

Important Mandates

69 years of relevant experienceMust come from a social media agency backgroundMust have handled luxury / premium brand accountsExperience in influencer marketing and creator collaborations is mandatoryIndividual .