Performance Marketing Executive — Meta Ads & D2C Growth

About URX

URX is a fast-growing consumer gaming peripherals brand building premium mechanical keyboards, gaming mice, and other PC accessories at accessible prices.

We're looking for someone who understands performance marketing, knows how to scale paid ads, and wants to take ownership of growth at a growing D2C brand.

The Role

You'll work directly with the founder to manage and scale URX's paid marketing efforts, with a primary focus on Meta Ads (Facebook and Instagram).

What you'll do:

Plan, launch, manage, and optimize Meta Ads campaigns.

Scale winning campaigns while maintaining healthy customer acquisition costs and ROAS.

Analyze campaign performance, sales data, and the complete customer acquisition funnel.

Test different creatives, hooks, audiences, offers, and landing pages to improve conversions.

Work with the content team and creators to produce ad creatives that convert.

Monitor key metrics such as CAC, ROAS, CPM, CTR, CPC, and conversion rate.

Identify growth opportunities and suggest new strategies to improve D2C revenue.

What We're Looking For

Hands-on experience running Meta Ads for D2C or e-commerce brands.

A strong understanding of campaign structure, budgeting, audience testing, and scaling.

Comfortable interpreting data and making decisions based on performance.

Understanding of Shopify and e-commerce metrics is a plus.

Someone proactive who takes ownership, experiments, and focuses on results rather than just completing tasks.

Most importantly: We want someone who has actually managed campaigns and understands what makes ads work—not someone who has only completed courses or certifications.

Experience & Location

Experience: 1–3 years preferred, ideally with a D2C or e-commerce brand.

Location: Surat, Gujarat / Mumbai, Maharashtra.

Work mode: Full-time, work from office.

Compensation: Based on experience and skill.

How to Apply

Send us your resume along with a brief overview of the Meta Ads campaigns you've managed, the brands you've worked with, and any results you're proud of.

Real campaign experience matters more to us than a fancy resume.