Senior SEO, GEO & Performance Marketing Lead

About Sirion

Sirion is the worlds leading AInative Contract Lifecycle Management (CLM) platform, transforming how global enterprises manage their contracting journey. Powered by generative AI, Sirion delivers advanced extraction, conversational search, and AI-driven negotiation capabilities. With 7M+ contracts worth nearly $800B under management and consistent recognition from Gartner, IDC, and Spend Matters, Sirion continues to set the innovation benchmark for CLM.

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Power the Future of Search & Why This Role Matters

We are looking for a results-driven Senior SEO, GEO & Performance Marketing Lead to drive organic growth, AI-powered search visibility, and performance marketing initiatives for an enterprise SaaS business in the Contract Lifecycle Management (CLM) space.

This role will own the end-to-end SEO and GEO strategy, leverage an understanding of Large Language Models (LLMs) to improve brand visibility across AI-powered search and answer engines, and plan and execute performance marketing campaigns that drive qualified demand and pipeline.

The ideal candidate combines strong technical and content SEO expertise, a practical understanding of LLMs and generative search, and hands-on experience in planning, executing, and optimizing integrated performance marketing campaigns. The role requires close collaboration with Content, Product Marketing, Web, Engineering, Marketing Operations, Sales, and external partners to translate marketing strategy into measurable business outcomes.

How You'll Make an Impact

Own and execute the end-to-end SEO strategy and roadmap, aligned with business priorities, demand generation goals, and revenue objectives.Drive organic visibility, non-brand search growth, and topical authority across CLM, contract intelligence, procurement, legal operations, and enterprise SaaS.Develop keyword strategies, search intent frameworks, topic clusters, pillar pages, and content optimization plans to improve discoverability and qualified organic traffic.Lead technical SEO initiatives covering crawlability, indexation, site architecture, internal linking, canonicalization, XML sitemaps, robots directives, schema markup, and Core Web Vitals.Partner with Web and Engineering teams to identify and resolve technical SEO issues and improve website performance.Drive ongoing content audits, content refreshes, and on-page optimization to improve rankings, engagement, and organic conversions.Develop and execute GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiatives to strengthen brand visibility across AI-powered search and answer engines.Apply a practical understanding of LLMs, including how they process information, interpret entities, retrieve content, and generate responses, to improve brand representation and discoverability.Optimize website content and digital assets for AI search experiences across platforms such as ChatGPT, Perplexity, Google AI Overviews, and other emerging AI discovery platforms.Drive entity optimization, semantic SEO, structured content, FAQs, schema implementation, and authoritative content development to improve the likelihood of brand citations and relevant mentions.Monitor AI search visibility, brand mentions, citations, referral traffic, and competitive presence; translate findings into actionable optimization initiatives.Plan, execute, and optimize integrated performance marketing campaigns to drive qualified leads, target-account engagement, pipeline, and revenue.Develop campaign strategies, channel plans, audience segmentation, budgets, messaging, and execution roadmaps in alignment with demand generation and business priorities.Manage paid acquisition initiatives across Google Ads, LinkedIn Ads, and other relevant digital advertising platforms.Work closely with Content, Product Marketing, and Design teams to develop campaign assets, landing pages, ad creatives, and conversion-focused messaging.Monitor campaign performance across impressions, CTR, CPC, conversion rates, CPL, MQLs, SQLs, and pipeline contribution; identify optimization opportunities and improve campaign efficiency.Drive landing page optimization, conversion rate optimization (CRO), A/B testing, and audience refinement to improve campaign outcomes.Partner with Marketing Operations to ensure accurate tracking, UTM governance, conversion measurement, attribution, and campaign reporting.Establish and maintain reporting frameworks to measure SEO, GEO, and performance marketing effectiveness.Analyze campaign and website performance using Google Analytics 4, Google Search Console, Semrush, Ahrefs, Screaming Frog, and advertising platform analytics.Translate data into actionable insights, recommendations, and optimization plans; present regular performance updates, campaign outcomes, risks, and recommendations to marketing leadership.Work closely with Demand Generation, Content, Product Marketing, Marketing Operations, Web .