Performance Marketing Manager

PurposeWe are working hard to be the world's most loved skill-learning platform & build the future of passion. We are here to do the best work of our lives, and together, we hope you are too. Come & help shape the future of inspiration & passion. As an early team member, you get to shape the direction of our products, company culture, hiring & product engineering practices.Performance MarketerAbout the role● Own and drive a full-funnel global paid media strategy. You’ll define and shape our paid acquisition strategy, driving acquisition and assessing the full-funnel impact of our paid channels on activation, conversion, and retention.● Experiment and test campaigns. You’ll design and execute testing roadmaps to evolve new campaign strategies, measuring performance to achieve maximum returns in any paid spend.● Analyse, assess performance and iterate. You’ll analyse performance results and make recommendations for decisions across spending, targeting, bidding, creative, landing pages, and more.● Partner and collaborate cross-functionally. You are highly collaborative in your approach and work closely with your counterparts across design, engineering, growth, and product.● Be a leader in your craft. You’ll stay abreast of industry best practices, channels, and strategies, and identify new growth opportunities.● As the senior member of the Marketing and Growth team, you'll be expected to set uprepeatable processes and help us scale the function as we grow.● Problem solves some of the best consumer marketing problems on a global scaleWhat are we looking for?● 5+ years working in the marketing or growth function, preferably in a startup.● Proven experience in managing paid digital campaigns. You have a solid understanding of performance marketing, conversion, and customer acquisition.● Hands-on experience in Google AdWords and Display/Social ads is a must. Expertise in one of them is a pre-requisite.● Experience in subscription businesses is a bonus (Free to Paid, Recurring constructs). Also, experience in web-based marketing (we use apps mostly for engagement, and most of us customers convert on the web - both desktop & web)● You are a self-starter and can make decisions on your feet with minimal supervision, and end-to-end ownership to drive outcomes.● You possess deep customer empathy and love getting your hands dirty with data● We are location agnostic, but in the same time zone (India). We have a small garden office @Jayanagar, Bangalore (home to some of the best dosas in India) to jam together on anything that requires space.