Regional Sales Manager – North India

Company Description: Noviga Automation is a multi-disciplinary technology company at the intersection of manufacturing quality and industrial automation. Our core offering is Sutra, our Manufacturing Execution System (MES) — the backbone product for our largest accounts — alongside Nucleus, our IT-OT platform for real-time machine connectivity, Netra, our analytics and reporting tool, and Pragya, our insights and foresights engine. Together these give manufacturers a real-time digital thread from raw material receipt to finished goods dispatch, deeply integrated with their enterprise systems like ERP, PLM, and CRM. Our customers include leading automotive, auto-components, and industrial names such as Bosch, Varroc, Valeo, Tata Motors, Waaree Power, and Napino Auto.

Role Description: We're hiring a Regional Sales Manager to own and grow Noviga's presence across North India. The mandate is both hunting and farming: prospecting and closing new accounts across automotive, auto-components, electronics, energy, and large appliances manufacturing, while also managing and growing whatever accounts you bring in or inherit in the region over time. Early on, expect the weight to lean toward new business as we build out the territory. You'll be the face of Noviga to customers in the territory and the voice of the customer internally — working closely with product, solutions engineering, and delivery teams to make sure what we sell is what we can deliver, and delivers value.

Responsibilities:

Own the North India sales number — build and execute a territory plan across new logo acquisition and existing account growth

Hunt new business: identify and prospect target accounts in automotive, auto-components, electronics, energy, and broader discrete manufacturing; run the full sales cycle from first conversation to closed contract

Farm as you grow: manage and expand the accounts you win, identifying opportunities for upsell and cross-sell across Sutra MES, Nucleus IT-OT, Netra analytics, and Pragya AI/ML suite driving high renewal/retention

Run consultative, technical sales cycles — this is not transactional selling; MES deals in particular involve multiple stakeholders (operations, quality, PE/NPD, IT, finance) and longer cycles. You'll need to understand the shop floor pain points (WIP visibility, traceability, quality, downtime, planning, material flow) well enough to position the right solution and, where needed, bring in solutions engineering for assessments and proposals

Build and manage a pipeline with accurate forecasting and CRM discipline

Coordinate with pre-sales/solutions engineering for demos, POCs, and technical proposals

Represent Noviga at regional industry events, customer sites, and partner meetings

Feed market intelligence back to product and leadership — competitive moves, pricing pressure, emerging customer needs in the region

Qualifications:

5–8 years of B2B sales experience, with a proven, quantifiable track record of hitting or exceeding targets

Experience selling into manufacturing, industrial automation, IIoT, or related technical/enterprise software — you don't need to be an engineer, but you need to be comfortable in technical conversations with CXOs, plant managers, quality heads, supply chain managers, and procurement

Demonstrated ability to both hunt (new account acquisition) and farm (grow accounts post-close) — this role needs both muscles, with an early emphasis on hunting

Track record of cultivating and managing strategic client and partner relationships, translating trust into sustained revenue growth and account expansion

Existing network or familiarity with the North India manufacturing ecosystem (automotive, auto-components, electronics, large appliances) is a strong plus

Comfort with regional travel across North India

Strong communication and negotiation skills; ability to manage multi-stakeholder, multi-month sales cycles

Based in or willing to relocate to Delhi or NCR

Preferred/Desired Skills:

Prior experience selling IIoT, analytics, MES, AI/ML solutions to mid-to-large manufacturing enterprises

Existing relationships with tier-1 automotive suppliers, OEMs, EMS, battery pack, appliances manufacturing companies in North India

Experience working in a smaller, fast-moving company (vs. only large enterprise sales orgs)