Influencer Marketing & Outreach - Internship

About the internship:The role will involve identifying suitable influencers, initiating conversations, introducing them to the brand and exploring potential collaborations. The intern will also be responsible for evaluating influencer performance through pre- and post-campaign analysis to assess the effectiveness of collaborations and help optimise future influencer investments.

Selected intern's day-to-day responsibilities include:

1. Identify relevant healthcare and wellness influencers, including doctors, nutritionists, dieticians, health coaches and wellness content creators across Instagram, YouTube and other platforms.

2. Shortlist influencers based on their content, audience profile, engagement, relevance to Vansaar's products and target audience (45+).

3. Research influencers' past brand collaborations and campaign performance wherever data is available.

4. Build and maintain a structured database of potential influencers with contact details, social media handles, audience metrics and other relevant information.

5. Reach out to shortlisted influencers through Instagram, email, WhatsApp and other relevant channels.

6. Initiate the first round of discussions, introducing Vansaar 45+, its brand proposition and relevant products.

7. Understand their interest in collaborating with the brand and explore potential partnership opportunities.

8. Build and maintain relationships with influencers for potential long-term collaborations.

9. Ensure timely follow-ups and maintain clear communication throughout the discussion process.

10. Understand influencers' collaboration requirements, content formats, deliverables and commercials.

11. Discuss potential collaboration formats such as reels, stories, product reviews, educational videos, etc.

12. Collect commercials, availability, proposed deliverables and other relevant details.

13. Share discussion summaries and recommendations with the internal marketing team for further evaluation and negotiations.

14. Coordinate with the internal team to facilitate the next steps for shortlisted collaborations.

15. Evaluate shortlisted influencers before onboarding based on audience relevance, engagement rates, content quality, past collaborations and estimated reach.

16. Analyse the suitability of influencers for specific Vansaar products and campaign objectives.

17. Compare influencer commercials against their audience size, engagement and expected deliverables.

18. Help the team make informed decisions on influencer selection and campaign investments.

19. Track influencer campaign performance against agreed deliverables and objectives.

20. Analyse key performance metrics such as reach, views, engagement, clicks, traffic and conversions, wherever applicable.

21. Compare campaign performance against influencer commercials to assess cost-effectiveness and ROI.

22. Prepare post-campaign performance reports to evaluate whether an influencer has delivered the expected results.

23. Identify influencers who have performed well and those who may not be suitable for future collaborations.

24. Maintain historical performance records to help optimise future influencer selection and marketing spends.Who can apply:Only those candidates can apply who:are available for full time (in-office) internshipcan start the internship between 3rd Oct'26 and 7th Nov'26are available for duration of 2 monthsare from Delhi onlyhave relevant skills and interests* Women wanting to start/restart their career can also apply.Stipend:INR₹ 10,000 - 20,000 /monthDeadline:[hidden]:59:59Other perks:Certificate, Letter of recommendation, Informal dress code, 5 days a weekSkills required:Effective CommunicationOther Requirements:1. Strong communication and interpersonal skills.2. Comfortable initiating conversations and interacting with external stakeholders.3. Interest in healthcare, nutrition, wellness and influencer marketing.4. Good understanding of Instagram, YouTube and the influencer ecosystem.5. Proactive, organised and comfortable with follow-ups.6. Basic analytical skills with the ability to interpret data and draw actionable insights.7. Good working knowledge of Excel/Google Sheets.8. Prior experience in influencer marketing, sales, business development or outreach would be an added advantage.About Company:Introducing Vansaar 45+, a brand that understands the unique health needs of Indian adults aged 45 and older. We've spent years actively seeking well-curated ayurvedic solutions to address your specific health concerns. Our range of products for the 45+ is meticulously crafted to promote the specialized needs of individuals aged 45+. With each product, we restore confidence, celebrate resilience, and ignite a new zest for life.Additional information:Key Skills

1. Influencer Research & Identification

2. Communication & Relationship Building

3. Outreach & Initial Commercial Negotiation

4. Pre- and Post-Campaign Analysis

5. Performance Tracking & ROI Evaluation

6. Data Analysis & Reporting

7. Database Management & Coordination

Responsibilities

The role will involve identifying suitable influencers, initiating conversations, introducing them to the brand and exploring potential collaborations. The intern will also be responsible for evaluating influencer performance through pre- and post-campaign analysis to assess the effectiveness of collaborations and help optimise future influencer investments.

Selected intern's day-to-day responsibilities include:

1. Identify relevant healthcare and wellness influencers, including doctors, nutritionists, dieticians, health coaches and wellness content creators across Instagram, YouTube and other platforms.

2. Shortlist influencers based on their content, audience profile, engagement, relevance to Vansaar's products and target audience (45+).

3. Research influencers' past brand collaborations and campaign performance wherever data is available.

4. Build and maintain a structured database of potential influencers with contact details, social media handles, audience metrics and other relevant information.

5. Reach out to shortlisted influencers through Instagram, email, WhatsApp and other relevant channels.

6. Initiate the first round of discussions, introducing Vansaar 45+, its brand proposition and relevant products.

7. Understand their interest in collaborating with the brand and explore potential partnership opportunities.

8. Build and maintain relationships with influencers for potential long-term collaborations.

9. Ensure timely follow-ups and maintain clear communication throughout the discussion process.

10. Understand influencers' collaboration requirements, content formats, deliverables and commercials.

11. Discuss potential collaboration formats such as reels, stories, product reviews, educational videos, etc.

12. Collect commercials, availability, proposed deliverables and other relevant details.

13. Share discussion summaries and recommendations with the internal marketing team for further evaluation and negotiations.

14. Coordinate with the internal team to facilitate the next steps for shortlisted collaborations.

15. Evaluate shortlisted influencers before onboarding based on audience relevance, engagement rates, content quality, past collaborations and estimated reach.

16. Analyse the suitability of influencers for specific Vansaar products and campaign objectives.

17. Compare influencer commercials against their audience size, engagement and expected deliverables.

18. Help the team make informed decisions on influencer selection and campaign investments.

19. Track influencer campaign performance against agreed deliverables and objectives.

20. Analyse key performance metrics such as reach, views, engagement, clicks, traffic and conversions, wherever applicable.

21. Compare campaign performance against influencer commercials to assess cost-effectiveness and ROI.

22. Prepare post-campaign performance reports to evaluate whether an influencer has delivered the expected results.

23. Identify influencers who have performed well and those who may not be suitable for future collaborations.

24. Maintain historical performance records to help optimise future influencer selection and marketing spends.