Brand Manager

·      Consumer Insights driven marketer with a keen understanding of consumer trends/sentiment·      5-7 yrs of Brand Marketing experience in FMCG/E-commerce/Electronics/Lifestyle experience·      Build cultural, category & competition learnings for a better innovation pipeline/market-specific communication·      Able to link strong customer insights to clear marketing actionables with measurable ROI·      Sound knowledge of Channel media mix- Conceptualization & end to end implementation is a must.·      Able to independently devise marketing calendars with actionables for multiple categories·      Has a proven track record of strong brand credentials having built credible reputation for the brand in digital ecosystems·      Able to Independently manage advertising/agencies·      Partner with the marketing and creative team to provide insights and strategic direction.·      Lead creation of communication briefs, basis the identified insights·      Own campaign assessments and feedback loop for improvements/course corrections·      Sound knowledge of Research including Brand Track, its implications etc