Product Marketing Manager

Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment. Key Responsibilities: 1. Product Positioning & Messaging: ○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally. 2. Go-To-Market Strategy: ○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams. ○ Collaborate with cross-functional teams to create launch campaigns, content, and resources. 3. Market Research & Insights: ○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities. ○ Use data-driven insights to refine product and marketing strategies for international markets. 4. Content Development: ○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content. 5. International Marketing: ○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands. ○ Partner with local teams, distributors, or agencies to drive regional success. 6. Customer Engagement:  Develop strategies to build customer advocacy through testimonials, reviews, and case studies. ○ Lead customer feedback loops to influence product improvements and innovations. 7. Performance Tracking & Reporting: ○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics. ○ Provide actionable insights to improve campaign effectiveness and product adoption.