Growth Marketer

Quick Highlights

Role: Be the execution engine for growth—ship website + proof assets, build social proof in CX communities, run events end-to-end, and help the CEO push enterprise / new vertical experiments.

Reports to: CEO (Amit)

Location: Flexible (India base ok), must be able to travel & attend events in the USA

Stage: Team of ~25, profitable, multiple millions in ARR and growing ~150% YoY

Why now: Marketing is currently founder-led with high dependency on a few channels; we need to diversify channels and build repeatable GTM programs.

About the Role

You are a full-stack growth operator. You will own a set of “always-on” growth workflows:

keep the website sharp and conversion-oriented (Webflow),

turn wins into proof (case studies + landing pages),

build credibility in the right CX communities (customer planting + social proof loops),

run high-ROI events (pre/during/post),

support enterprise GTM experiments with the CEO (multi-threading, biz case collateral, vertical narratives).

This is not a “strategist” role. It’s a shipper role.

What You’ll Own1) Website (Webflow) as a Growth Surface

Ship weekly updates: landing pages, ICP pages, comparison pages, pricing/supporting pages.

Improve conversion paths: demo → follow-up → proof → close.

Maintain a clean content system (components, templates, SEO hygiene).

2) Case Studies + Proof Engine

Run a case study pipeline: identify candidates, interview, write, publish, distribute.

Convert proof into assets: 1-pagers, teardown posts, short videos, quote cards, “before/after” metrics pages.

Keep the site proof library current and organized.

3) Community Growth (CX + ecommerce operator communities)

Identify where CX leaders hang out (Slack/Discord/LinkedIn groups/events).

“Plant” customers ethically: enable them with narratives, templates, and prompts—without being spammy.

Systematically create social proof: testimonials, threads, comments, customer-led mini stories.

4) Events (USA) — Full Funnel Ownership

Decide which events to attend based on expected ROI and ICP density.

Negotiate: speaking slots, sponsorships, roundtables, dinners, side events.

Run event playbooks: pre-book meetings, on-site capture (content + leads), and post-event follow-ups.

Measure ROI (pipeline created, influenced revenue, CAC payback assumptions).

5) Enterprise + New Vertical GTM Experiments (with CEO)

Support multi-threading: research stakeholders, map orgs, prep outreach sequences.

Create enterprise collateral: business case decks, security/IT readiness docs (with help), ROI calculators, vertical landing pages.

Turn learnings into a repeatable motion (so we can later hire dedicated demand gen + AEs for it).

AI-First Expectations (Non-negotiable)

You will use AI daily to move faster and cheaper:

Draft pages, case studies, event outreach, follow-ups, community posts—then edit to high quality.

Build lightweight automations (Zapier/Make), scrapers, enrichment workflows, and content repurposing.

Treat AI like a junior team: you direct, QA, and ship.

(We care about output, not “AI enthusiasm.”)

What Success Looks LikeIn the first 30 days

Ship 4–6 Webflow improvements (new pages or major rewrites).

Publish 2 case studies or proof pages.

Build a community list + engagement plan (top 10–20 communities + weekly cadence).

Produce an events shortlist + ROI model, and lock 1–2 event bets.

In 60–90 days

Website becomes a consistent pipeline assist: clearer positioning + proof paths + faster page velocity.

Proof engine running: 2+ proof assets/month (case study or equivalent).

Community motion working: weekly customer proof moments (comments/posts/threads) without spam vibes.

1–2 events executed with disciplined pre-booking + post-event conversion.

Enterprise experiment: at least 1 vertical narrative + landing page + collateral pack shipped.

Requirements

You’d Be a Great Fit If You:

Have 3–6 years in B2B SaaS marketing (ideally early-stage) as a generalist/operator.

Are hands-on with Webflow (or equivalent) and can ship without waiting on designers.

Can interview customers and write crisp, metric-backed stories.

Have run events with real ROI thinking (not just “brand presence”).

Are comfortable working directly with a founder and moving fast with incomplete information.

Bonus: experience marketing to ecommerce operators, CX leaders, or enterprise buyers.

Competencies We Screen For

Shipping velocity: you produce visible work weekly.

Taste + clarity: you can write/structure pages that feel crisp and credible.

Distribution instincts: you know how to get proof in front of the right people.

ROI discipline: you can justify events and programs with numbers.

AI leverage: you can use AI + automation to do the work of 2–3 people.

Founder-level ownership: you don’t need reminders.

Benefits

Why Join Us

Real scale: Multiple Millions in ARR, profitable, growing fast.

High impact: you’ll directly reduce channel dependency and build new growth motions.

Autonomy + budget: CEO-led GTM with meaningful spend already in motion.

Small elite team: high standards, high ownership, high comp upside.

Interview Process (example)

Screen (30 min): past wins + what you shipped recently

Take home assignment (1 day): we’ll give you an assignment and evaluate your ability to understand our ICP and your taste.

Deep dive (CEO): taste, velocity, prioritization, AI workflows

Reference checks

We strive to finish the whole interview process in 2 weeks or under.