Performance Marketing Manager | D2C & E-commerce

Key Responsibilities Manage paid campaigns: Plan, launch, monitor and optimise campaigns across Meta Ads, Google Ads, Amazon Ads and Flipkart Ads and other ecommerce platforms . Grow profitable sales: Allocate budgets, control acquisition costs and scale campaigns based on performance and business margins. Lead creative strategy: Develop advertising angles, video hooks, script briefs and campaign concepts for our products. Coordinate creative production: Brief designers and video editors, give clear feedback and ensure timely delivery of image and video ads. Run structured tests: Test creatives, messaging, audiences, offers and landing pages; turn findings into the next round of improvements. Maintain accurate tracking: Monitor conversion tracking and attribution across Shopify, GA4, GTM, Meta Pixel and Conversions API, coordinating technical support when needed. Report clearly: Track spend, sales, ROAS, acquisition costs and marketplace advertising performance. Share weekly findings and action plans. Stay current: Follow platform updates, advertising policies, consumer trends and competitor campaigns, applying relevant changes to our accounts. Work across teams: Coordinate with website, customer experience and operations teams to identify conversion issues and align campaigns with stock availability. What We’re Looking For 4–6 years of performance marketing experience , including at least two years managing D2C or e-commerce campaigns. Strong hands-on expertise in Meta Ads , with proven experience in creative testing and campaign scaling. Practical experience managing Google Ads and Amazon Ads ; Flipkart Ads experience is preferred. A track record of generating online sales, supported by campaign examples and measurable results. Strong understanding of ROAS, customer acquisition cost, conversion rate, ACoS, TACoS and the impact of returns and cancellations on profitability. Ability to turn customer concerns and product benefits into compelling advertising ideas. Experience working with graphic designers and video editors through clear briefs and constructive feedback. Strong analytical skills, attention to detail and proactive communication.