Growth Marketer

About Troopod

Troopod is India's fastest AI-native website growth partner. We help D2C and e-commerce brands grow website revenue through CRO, our AI-powered landing page agent, and technical performance optimisation. We ship in days, not months.

We work with 100+ leading brands across APAC and the USA including Essor, Obvi, Colgate, and Tanishq to optimize website experiences, drive conversions, and accelerate growth.

Backed by Global leaders from Amazon, Shopify, Walmart, AngelList, Razorpay, Pixis and others.

About the Role

We're scaling our GTM motion across India and the US and need someone to own pipeline. There is no fixed growth playbook yet. You will run experiments across outbound, inbound and paid, drop what fails, scale what works, and turn the learnings into a repeatable system, so the founder can stay focused on strategy and closing.

This is a high-ownership, high-output role. You report directly to the CEO and guide our Founder's Office GTM hire. Skills and proof of results matter more than years of experience.

What You'll Do

Run weekly experiments: test cold email, LinkedIn, inbound (SEO, AEO, landing pages) and paid. Set a hypothesis, run it, read the numbers, and decide to kill or scale

Build and run outreach using AI: set up AI-powered sequences and workflows across email and LinkedIn, track reply rates, and keep improving messaging and offers

Own lead databases: build and maintain enriched lead lists for India and the USA, and verify ICP fit

Track everything: log every experiment (spend, replies, calls booked, cost per call) and keep pipeline current in our CRM (Troopanel)

Book and qualify calls: run discovery calls and pass qualified opportunities to the founder with full context

Build the playbook: document what works so the whole team can repeat it

What We're Looking For

Must have:

Proven record of booking meetings for a B2B service or SaaS business, with numbers to show

Hands-on with AI tools: not just ChatGPT, actual automation workflows

Experience with outreach tools (Clay, Apollo, Instantly, Lemlist or similar)

Experience running at least two channels (outbound, inbound or paid)

Comfortable with spreadsheets and data, and reports numbers as averages

Strong written English: outreach copy needs to be sharp

Self-starter: can take a goal and deliver without hand-holding

Good to have:

Experience with automation tools (n8n, Zapier, Make)

Background at a D2C brand, agency or startup

Understands the e-commerce / Shopify ecosystem

Has run SEO or AEO, or paid campaigns

Comfortable on video calls and able to represent Troopod professionally

Non-negotiable: You must be able to set up and run an AI-powered outreach workflow independently within the first week. If you work mainly on brand or awareness, or need warm leads handed to you, this isn't the right fit.

Compensation

Salary: ₹5L – ₹10L per year (based on skills and track record)

Incentives: Yes, variable pay linked to qualified calls booked and pipeline created

Structure: Full-time

Location: Fully remote

Start: ASAP