Product Manager / Senior Product Manager (Cardio Diabetic)

Designation: Product Manager / Senior Product Manager

Experience: 4 to 10 years of core product marketing experience mainly in chronic therapy

Qualification: B. Pharma + MBA - Marketing OR Pharma Management

Therapy: Cardio Diabeto therapy

Industry Preference: Pharma

Job Location: Mumbai

Role Purpose:

To take strategic ownership of brands and drive business growth & portfolio strategy

Key responsibilities

Own the annual operating/brand plan for key brands.

Define segmentation, targeting and positioning (STP).

Identify unmet needs and opportunities.

Develop differentiated positioning against competitors.

Lead lifecycle managementnew indications, combinations, line extensions, new SKUs, etc.

Analyse market data such as IQVIA/AIOCD, prescription trends, market share and competitor performance. Identify the key drivers/barriers behind brand performance.

Build forecast, sales projections and Evaluate ROI and outcome effectiveness

Drive corrective strategies when brands underperform. Campaign & innovation leadership.

Develop omnichannel strategies across field force, digital, CME, webinars and other channels.

Work with medical teams to translate clinical evidence into compelling communication. Cross-functional leadership

Skills & Competencies:

Communication, Marketing Campaigns, Hold on advance Excel (strong preference) Competitive Analysis, Market Research, Marketing Analytics, Product Management, Product Marketing .