Email Marketing & Outreach Specialist (Cold Email / Lead Generation)

ob Overview

We are seeking a results-driven Email Marketing & Outreach Specialist to manage and execute cold email campaigns focused on lead generation and business development. This role is responsible for building outreach sequences, managing lead lists, optimizing messaging, and improving campaign performance through testing and iteration.

You will play a key role in driving new business opportunities through structured, high-volume email outreach campaigns.

Responsibilities

Build and execute cold email outreach campaigns from start to finish

Write and manage email sequences (initial outreach + follow-ups)

Test and optimize subject lines, messaging, and calls-to-action (A/B testing)

Manage and segment lead lists for targeted outreach

Monitor email deliverability and improve inbox placement

Track campaign performance (open rates, reply rates, conversion rates)

Continuously improve outreach performance based on data

Coordinate with sales or business development teams on lead follow-up

Requirements

Experience in cold email outreach, lead generation, or email marketing

Strong copywriting skills for outbound messaging

Familiarity with email outreach tools (Apollo, Instantly, HubSpot, Lemlist, Mailchimp, or similar)

Understanding of email deliverability best practices

Ability to manage and organize lead lists

Analytical mindset with focus on performance improvement

Self-starter with ability to run campaigns independently

Preferred Qualifications

Experience in B2B cold outreach or growth marketing

Familiarity with CRM systems (HubSpot, Salesforce, etc.)

Experience improving email open rates and reply rates

Understanding of lead generation workflows and funnels

Compensation: $17.00 - $20.00 per hour

Application Question(s):

Do you live in NY

Do you have a Bachelors Degree

Work Location: Remote

Apply To this Job

Company : ProjeCS LLC

Salary : 1720 an hour .