Sales and Marketing

Role: Sales & Marketing Specialist (Client Acquisition Focus)

Location: Remote / Hybrid / On-site

Employment Type: Full-time / Part-time / Contract

Compensation: Base Salary + Performance Commission

Role Overview

We are seeking an energetic, results-driven Sales & Marketing Specialist whose primary mission is to identify, pitch, and close new clients. In this role, your success is measured directly by pipeline generation and new client acquisition. You will combine outbound sales hustle with targeted marketing campaigns to bring paying customers through the door from day one.

Key Responsibilities

Outbound Lead Generation: Prospect, identify, and qualify target businesses or clients using LinkedIn, cold email, networking, and direct outreach.

Closing Deals: Lead discovery calls, present tailored solutions/proposals, negotiate contracts, and close new client agreements.

Marketing Campaigns: Plan and execute targeted campaigns (social media, content marketing, email funnels) designed specifically to capture inbound leads.

Pipeline Management: Track leads, follow-ups, and conversion metrics in a CRM to ensure consistent pipeline progression.

Customer Research: Understand target market pain points and adapt messaging to maximize conversion rates.

Core Qualifications

Track Record: Proven experience in direct sales, B2B/B2C business development, or client acquisition with measurable conversion results.

Prospecting Skills: Proficiency in cold outreach (email, direct messaging, calls) and building lead lists from scratch.

Communication: Exceptional verbal and written pitching, objection-handling, and presentation abilities.

Marketing Literacy: Hands-on experience with digital marketing basics (social media outreach, lead funnels, email automation).

Self-Starter Mindset: Highly autonomous, comfortable working with clear revenue targets, and motivated by commission/incentives.

Success Metrics (KPIs)

Number of qualified discovery calls booked per week

New client acquisition volume and closed deal revenue

Outreach response rate and funnel conversion efficiency