Business Development Associate

Position: Business Development Executive (BD)

Product: InvoHydra

Employment Type: Full-Time

Work Mode: Remote

Experience: 0–3 Years

Department: Business Development & Growth

About InvoHydra

InvoHydra is a modern business platform focused on helping businesses simplify and automate their invoicing, billing, and related business workflows.

We are looking for a proactive and results-driven Business Development Executive who can help us acquire customers, build partnerships, generate qualified leads, and expand InvoHydra's presence in the market.

Key Responsibilities

1. Lead Generation

Identify and research potential B2B customers through LinkedIn, email, calls, communities, directories, events, and other channels.

Build and maintain a qualified prospect database.

Understand target customer segments and identify high-potential businesses.

Develop creative approaches to generate consistent inbound and outbound leads.

2. Sales & Customer Acquisition

Reach out to prospective customers through calls, emails, LinkedIn, and other communication channels.

Understand customer requirements, pain points, and business workflows.

Present and demonstrate InvoHydra's value proposition.

Conduct product demos and convert qualified prospects into paying customers.

Follow up systematically with prospects throughout the sales cycle.

Maintain accurate records of leads, conversations, follow-ups, and conversions.

3. Business Partnerships

Identify potential partnerships with accountants, CA firms, agencies, consultants, business communities, SaaS companies, and other relevant organizations.

Initiate partnership discussions and develop mutually beneficial business relationships.

Help build referral and channel-partner programs.

Explore opportunities for strategic collaborations.

4. Market Research

Research competitors, pricing, positioning, customer segments, and emerging market trends.

Gather feedback from prospects and customers.

Identify new markets and customer segments for InvoHydra.

Share market insights with the product and leadership teams.

5. Customer Feedback & Product Growth

Collect customer feedback and identify recurring problems or feature requests.

Communicate valuable customer insights to the product team.

Help identify opportunities for upselling, cross-selling, and customer expansion.

Support customer onboarding when required.

6. Sales Strategy & Reporting

Work with the leadership team to develop and execute customer acquisition strategies.

Track key metrics such as leads generated, qualified leads, demos, conversion rates, and revenue generated.

Prepare regular business development reports.

Continuously experiment with new sales channels and outreach strategies.

Requirements

Bachelor's degree in Business, Marketing, Management, Commerce, or a related field is preferred.

Strong communication and interpersonal skills.

Good understanding of B2B sales and customer acquisition.

Comfortable with cold calling, cold emailing, LinkedIn outreach, and product demos.

Strong research and prospecting abilities.

Ability to understand a SaaS product and explain its value clearly to customers.

Self-motivated and comfortable working in a startup environment.

Strong follow-up and negotiation skills.

Ability to work independently and take ownership of targets.

Preferred Skills

Experience selling SaaS, fintech, accounting, billing, ERP, or business software.

Experience with CRM tools.

Experience with LinkedIn Sales Navigator or similar prospecting tools.

Basic understanding of digital marketing and lead-generation funnels.

Experience working with startups.

Existing B2B network is a plus.

What We Look For

We are not looking for someone who simply sends messages or makes calls.

We want someone who can:

Find the right customers.

Understand their business problems.

Clearly communicate InvoHydra's value.

Generate qualified opportunities.

Close customers or contribute directly to closing.

Build long-term business relationships.

Learn from rejection and continuously improve the sales process.

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

Qualified leads generated

Outreach volume and response rate

Product demos conducted

Lead-to-demo conversion

Demo-to-customer conversion

New customers acquired

Revenue generated

Partnership opportunities created

Customer feedback collected

Overall contribution to InvoHydra's growth

Compensation

Salary: Competitive and based on experience and capabilities.

Incentives: Performance-based incentives/commission may be provided based on customer acquisition and revenue contribution.

Why Join InvoHydra?

Work directly with a growing SaaS product.

Get hands-on experience across sales, business development, partnerships, and growth.

Work closely with the founding/leadership team.

Opportunity to take ownership of business development initiatives.

Performance-driven growth opportunities.

Application

Candidates should share their CV/resume along with a brief introduction explaining why they are interested in the Business Development role at [hidden]