Sales Head

Designation: - Head Department: - Sales & Marketing

Job Purpose: - (Role Summary)

As a General Manager/ Head of Marketing in the lubricants industry, you would be responsible for overseeing the marketing strategies and initiatives to promote and drive sales of lubricant products. Your role would involve a mix of strategic planning, team management, and collaboration with other departments to achieve business objectives.

Minimum Requirements: -

Education: - Graduation in B.Sc. (Chemistry) or M.Sc. (Analytical Chemistry) / MBA in Marketing Experience: - 15 to 20 Years Specific Industry Experience: - Manufacturing Industry - MWF

Position: Sales & Marketing Head No. of Positions: 01

Priority: HIGHStation Location: Pune, Baner

Area coverage: PAN INDIAIndustry: Industrial Lubricants - MWFReporting To: CEOPreferred Candidate: Male

1. Technical Competencies

(Domain + Functional Expertise Required)

A. Product & Industry Knowledge:

Strong understanding of:

Industrial lubricants & metalworking fluids

Specialty chemicals & formulations

Automotive lubricants & greases

Application-based selling (machining, automotive, engineering industries)

Knowledge of customer segments: OEMs, Tier 1/2, distributors, industrial clients

B. B2B Sales Strategy & Key Account Management:

OEM & institutional sales handling

Strategic account development

Long-term contract negotiation

Solution selling vs product selling

Channel & Distribution Management

Dealer / distributor network expansion

Channel profitability & performance tracking

Conflict management between direct vs channel sales

C. Market Expansion & Business Development

New geography penetration (Domestic)

Industry mapping (automotive, steel, aerospace, etc.)

Competitor benchmarking & positioning

D. Marketing Strategy & Brand Management

Multi-brand handling (Lubeco, Greases, Supergen, Fluid mate, PS 5 etc.)

Product positioning & differentiation

Digital + offline marketing strategy

Technical marketing (catalogues, application notes, demos)

E. Customer Application & Technical Support Alignment

Coordination with R&D / Technical team

Understanding customer process issues

Driving customized product solutions

F. Data-Driven Sales Management

Sales forecasting & pipeline management

CRM utilization

MIS, KPI, KRA dashboards, ROI tracking

Regulatory & Compliance Awareness

ISO standards, safety norms, environmental compliance, Industry certifications (ROHS, etc.)

2. Behavioural Competencies

A.Leadership + Cultural Fit

Strategic Thinking & Vision

Ability to align sales growth with company diversification strategy

Long-term planning across multiple product lines

B. Result Orientation

Strong focus on revenue growth, market share, and profitability

Ownership of targets and business outcomes

C. Leadership & Team Building

Leading multi-location sales teams

Coaching & mentoring sales force

Building high-performance culture

D. Customer-Centric Approach

Understanding client needs deeply

Building long-term partnerships

Handling escalations effectively

E. Negotiation & Influencing Skills

High-value deal closures

Managing OEM / distributor negotiations

Influencing internal stakeholders

F. Innovation & Adaptability

Adapting to new industries/products

Driving new product launches

Market-driven innovation mindset

G. Cross-Functional Collaboration

Strong coordination with: R&D, Technical & Service, Production, Supply Chain, Finance

H. Analytical Thinking & Problem Solving

Market analysis

Sales gap identification

Root cause analysis for business issues

I. Communication & Executive Presence

Strong presentation skills

Ability to represent company at senior level (clients, partners)

J. Integrity & Professionalism

Ethical sales practices

Compliance adherence

Trust-building internally & externally

Job Responsibility: -

1. Marketing Strategy Development: Developing comprehensive marketing strategies and plans to achieve sales targets and increase market share for lubricant products.

2. Market Research and Analysis: Conducting market research to understand customer needs, competitor offerings, and industry trends. Analysing data to identify market opportunities and potential areas for growth.

3. Product Positioning and Branding: Defining the positioning and branding strategy for lubricant products to differentiate them in the market and enhance brand visibility.

4. Promotional Campaigns: Planning and executing marketing campaigns, advertising, and promotions to create product awareness and generate demand.

5. Digital Marketing: Utilizing digital marketing channels, including social media, email marketing, and online advertising, to reach and engage target audiences effectively.

6. Product Launches: Managing the launch of new lubricant products, including planning, and executing product launch events and marketing campaigns.

7. Sales Support: .