Marketing Manager

About the RoleWe at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.Key Responsibilities1. Marketing Strategy & PlanningDevelop and execute the annual/quarterly marketing plan to drive brand growth and revenue.Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.Monitor market trends, customer behavior, and competitor activities to refine strategies.2. Digital & Performance MarketingPlan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.3. Social Media & ContentOversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.Manage influencer collaborations and community-building initiatives.4. CRM, Retention & Lifecycle MarketingWork closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.5. Campaign Execution & CoordinationCoordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.6. Reporting & AnalysisCreate weekly/monthly marketing performance dashboards.Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.Present performance insights and recommendations to senior management.RequirementsBachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.Strong understanding of digital marketing, paid campaigns, CRM, and analytics.Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.Excellent communication, stakeholder management, and creative briefing skills.Strong analytical mindset with the ability to interpret data and make decisions.Ability to manage multiple projects, campaigns, and vendors simultaneously.Passion for travel and customer-focused marketing.