Content Creator/ Creative Lead

Develop and execute the overall brand strategy aligned with business and marketing goals.

Build and maintain a consistent brand identity across all customer touchpoints.

Represent the brand by being the face of selected marketing campaigns, social media videos, webinars, and promotional content.

A natural content creator with an active presence on social media platforms such as Instagram, YouTube, or LinkedIn.

Conceptualize and lead creative campaigns for product launches, admissions, awareness, and engagement.

Work closely with Content, Design, Product, Performance Marketing, and Sales teams to deliver integrated campaigns.

Create campaign briefs and guide designers, video editors, and content creators through execution.

Ensure all creatives maintain high standards of quality, storytelling, and brand consistency.

Lead ideation for social media campaigns, YouTube content, advertisements, email marketing, and offline branding.

Translate consumer insights and market trends into compelling brand narratives.

Oversee creative production timelines and ensure timely delivery.

Measure campaign performance and continuously optimize creative strategies based on insights.

Build and maintain brand guidelines, tone of voice, and visual identity.