Brand & Marketing Manager in FMCG

Position: FMCG Brand & Marketing Manager.

Experience: 5 to 10 years in brand management, preferably in the retail marketing of FMCG/Packaged Food/Spices/Consumer Goods industry.

Location: Based in or willing to relocate to Byadgi City, Haveri District, Karnataka - 581106

Work Mode: Work from office

Package :5 to 12 lakh per annum.

Reporting to : Direct report to Founder/Owner.

Team Structure :Work sole initially , later hire right team member.

Note: Apply only if you are willing to relocate to Byadgi City, Haveri District, Karnataka - 581106.

Job Overview: We are seeking a dynamic and strategic Brand Marketing Manager to lead and execute brand-building initiatives that drive awareness, engagement, and loyalty. This role is responsible for crafting compelling brand narratives, ensuring consistent messaging, and implementing marketing campaigns that align with the companys vision and goals. The ideal candidate has a blend of creative thinking and analytical skills, with a passion for building meaningful brand experiences.

Key Responsibilities:

Brand Strategy & Planning

Develop and execute short-term and long-term marketing strategies for the Masalas, Spices and other food processed category.

Conduct competitive analysis and market research to identify growth opportunities and consumer insights.

Build brand awareness in Tier-2/Tier-3 Cities, and also in eCommerce.

Campaign Management

Plan and oversee integrated marketing campaigns (TV, digital, print, BTL) to drive brand awareness and sales.

Collaborate with creative and media agencies to ensure consistency in brand messaging.

Monitor campaign performance and optimize based on data and feedback.

Product Development & Innovation

Work closely with management and production team to conceptualize and launch new variants or formats in the food processing.

Manage packaging development in line with brand guidelines and consumer appeal.

Consumer & Market Insight

Conduct regular consumer research (qualitative and quantitative) to track brand health, preferences, and category trends.

Stay ahead of culinary trends and evolving consumer taste preferences in the Masalas and spices segment.

Sales & Trade Support

Develop promotional strategies in collaboration with sales and trade marketing teams.

Drive retail visibility programs and point-of-sale materials for modern trade, general trade, and e-commerce channels.

Digital & Social Media

Lead digital marketing strategy including content planning, influencer collaborations, SEO/SEM, and social media campaigns.

Leverage platforms like Instagram, YouTube, and food blogs to build engagement and community.

Preferred Skills:

Experience in working in regional cities Tier-1, Tier-2 cities and rural marketing campaigns.

Knowledge of the spice/masala category or culinary trends in Indian cuisine.

Preferred Candidate Background:

Education: MBA in Marketing or related field.

Experience: 510 years in brand management, preferably in the FMCG food category.

Proven track record in launching and scaling consumer brands or product categories.

Passion for food, flavor innovation, and regional taste preferences is a big plus.

Analytical mindset with experience in interpreting market data and consumer research.

Excellent communication, storytelling, and leadership skills.

About company: Chetan Agro and Foods packaging company is based out of North Karnataka, India. It has been established to provide services to the society by manufacturing superior-quality, adulteration-free & preservative-free blended masalas, instant ready mixes, traditionally processed flours, and spice powders.

We have started a new business venture Chetan Foods which is a sister company of Chetan Agro and Foods Packaging. Our objective is to open multi-store grocery retail setups using the FOCO & COCO model across Karnataka and in other states.

Website: [hidden] .