Assistant Manager - Marketing & Analytics (Remote)

Understand, engage and lead marketing activities to reach overall short, medium and long-term organizational targets.

Plan and execute digital promotions and analyse performance indices of digital ads to provide actionable insights and improve efficiency

Plan and execute outbound communications and analyse performance indices of touchpoints such as promotional mailers, push notifications, SMSes etc.  to provide actionable insights and improve the impact

Measure, analyse, monitor and optimize the efficiency of all marketing touchpoints across various channels

Strategize, execute, monitor and optimize promotions to improve brand marketing health metrics such as retention, purchase frequency, cart value etc.

Plan and execute new marketing initiatives to increase traffic, engagement and sales on existing marketing channels and partner platforms

Research, identify and explore new marketing avenues relevant to the brand’s overall marketing directives to diversify the marketing portfolio and improve efficiency

Analyse data and trends to accurately forecast supply and demand across various properties in segments relevant to the brand

Manage marketing projects end-to-end from inception to completion and reporting to achieve sales targets and other mandates associated with respective projects

Co-ordinate with all internal stakeholders and external agencies to achieve the above

At least 4 years of marketing experience with exposure to digital marketing, PPC campaigns, database communication, social media and influencer marketing, ATL, BTL etc.

At least 3 years of experience in leading end-to-end marketing across key accounts with an annual media budget of no less than 1CR

Proficient in the use of analytical tools such as Google Analytics, Clevertap, Hotjar etc.

Proficient in the use of native ad dashboards such as Facebook, Google Adwords etc.

Has a thorough understanding of common social media algorithms and content delivery

Has a thorough understanding of BI and research tools commonly used for marketing purposes

Excellent with numbers, formulas